Soulbeats Music

Optimizing Booking Campaigns Through Smart Segmentation

Discover how Soulbeats Music centralizes and segments its contacts to send targeted campaigns and improve its booking performance.

 

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Born from the merger between M’A PROD (booking, show production) and the label Soulbeats Records, Soulbeats Music supports artists at 360°: management, booking, publishing, phonographic production, and event production. Their priority? Champion music and the people who make it!

To support this mission, Soulbeats faced a major challenge: structuring, segmenting, and automating communications to its database—without increasing the workload for its teams.

Efficient contact management for optimized communication

In the music industry, production companies like Soulbeats Music manage a wide variety of contacts: artists, press, B2B clients, fans, etc. This diversity makes it complex to manage and communicate with each group. Without a suitable tool, it becomes difficult to segment contacts effectively, personalize communications, and measure the impact of campaigns.

To overcome these challenges, Soulbeats Music needed an all-in-one tool able to:

  • Centralize all contacts in a single database;
  • Segment these contacts using relevant criteria (language, profession, purchase history, etc.);
  • Automate communication campaigns—email and SMS—to optimize the team’s workload;
  • Provide full campaign analysis to improve engagement and maximize conversions.

What was implemented with Arenametrix

→ Centralized and intelligent segmentation: Thanks to Arenametrix, more than 4,500 contacts related to the booking activity were centralized into a single database. Fine segmentation—by language and type of relationship—made it possible to create highly targeted contact lists.

→ Creation of personalized email campaigns: Arenametrix’s intuitive interface makes it easy to build templates tailored to each team’s needs. This ensures the right content is sent to the right audience at the right time.

→ Automatic follow-ups for non-openers: Within Arenametrix, the teams can quickly target contacts who did not open the email and automatically follow up with them using a revised subject line to boost engagement.

+4500

contacts centralized and segmented within Arenametrix

10

targeted campaigns sent in 4 months

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We wanted to equip ourselves with a tool to centralize our data—one that could be used by all Soulbeats teams, especially the booking team, for managing contacts and various communications. To optimize our time, we will— with the help of our customer success manager—set up automated follow-ups for our booking campaigns.

Fred Lachaize, Director of Soulbeats Music
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