SC Bastia: CRM & Data, a successful digital transformation

A strategic challenge for the club

With over 650,000 followers, SC Bastia needed a simple and fast solution to:

Centralize all its data (ticketing, store, website) in one place for optimal use.
Train its teams quickly to make them autonomous on the CRM.
Launch highly targeted marketing campaigns to maximize fan engagement and drive revenue.

Thanks to a pragmatic and efficient approach, the club successfully:

→ Connected all data sources in less than two weeks, with automatic daily updates.

→ Trained its teams in just 48 hours, ensuring quick adoption of the CRM.

→ Segmented and targeted its database for highly personalized campaigns.

→ Automated marketing campaigns, reducing manual effort while increasing efficiency.

→ Deployed an effective acquisition strategy, converting fans into engaged contacts.

data sources automatically synchronized, providing a 360° view of fans.

contacts collected in the first month, thanks to data centralization and acquisition campaigns.

€ 0

in merchandise revenue generated from the first campaign, proving immediate profitability.