Match days are when fans gather to cheer on their team.
This important fan flow is an opportunity to increase merchandising revenue.
This is exactly what Red Star FC thought as it prepared for its match against US Orléans on March 24, 2023.
The club decided to set up an SMS communication campaign to encourage fans to visit the store.
Thanks to effective targeting and commercial action, Red Star FC increased its merchandising revenue by a factor of 5 compared with previous matches without SMS communication.