Stade Français Paris

Réduire le no-show et éduquer les abonnés à la billetterie secondaire

Comment le Stade Français Paris optimise l’occupation de son stade grâce à une stratégie digitale ciblée et à l’intégration des services de billetterie secondaire.

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Stade Français Paris is a historic French rugby club based at Stade Jean‑Bouin with a 20,000-seat capacity. The club boasts over 650,000 engaged fans on social media and 3,800 season ticket holders. Like many clubs, it faces a common issue: no‑show. Season ticket holders reserving seats but not attending.

The goal: encourage subscribers to resell or loan their seats when absent and introduce them to secondary ticketing services, improving stadium occupancy and enhancing the spectator experience.

 

A smart digital strategy to boost fill rate

Leveraging the Arenametrix platform connected in real time with DT Consulting’s ticketing system, Stade Français rolled out an automated program to drive adoption of secondary ticketing:

Real‑time access control tracking to detect absent subscribers

🔹 Real‑time access control tracking to detect absent subscribers.

🔹 Targeted segmentation of subscribers for personalized messaging.

🔹 Day‑after match reminders via email explaining resale or loan options.

70%

open rate on emails sent to no‑show subscribers the day after a match, and gradually increased the number of tickets offered for resale

What’s next: Full automation of no‑Show follow‑Up

The effectiveness of this approach paves the way for the next evolution: the complete automation of match-by-match reminders via Arenametrix, for even greater impact and seamless no-show management.

What if you could turn no-shows into opportunities?
With Arenametrix, improve your community engagement and optimize your occupancy rate through targeted and automated communication!

"Optimizing no‑show rates is crucial for us. Thanks to DT Consulting, we offer two options to subscribers: card loans or ticket resale. Arenametrix lets us efficiently educate our subscribers about these options, and early results are very encouraging!"

Camille Urli - CRM Product Manager - Stade Français Paris
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