Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive Advent calendar campaign.
SunSka Festival
Boosting community engagement with an interactive Advent calendar
For 28 years, SunSka Festival has been a landmark event in Gironde, offering three days of live music (reggae, hip-hop, dub, and more), wellness activities, and a spirit of togetherness. Set in the Domaine Départemental de Nodris, in the heart of Médoc near the Atlantic coast, the festival combines concerts, sports, talks, family-friendly spaces, and vibrant cultural experiences.
A creative concept with powerful benefits
Christmas provided the perfect opportunity to sustain audience engagement beyond the summer season. SunSka Festival wanted to design a fun, interactive initiative to:
- Strengthen audience loyalty by offering playful, participatory content during the holidays.
- Attract new audiences through the visibility of a seasonal campaign.
- Highlight the festival’s values of warmth, community, and togetherness year-round.
To meet these goals, SunSka’s team combined Arenametrix tools with the reach of social media, launching an interactive Advent calendar.
What was implemented
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Social media campaign: 27 posts and over 100 interactive stories on Instagram, Facebook, and TikTok to:
- Promote the “SunSka x Christmas” contest powered by Arenametrix.
- Balance engaging and promotional content to maximize reach and interaction.
- Keep attention high with eye-catching visuals and regular reminders. -
Email marketing : 5 targeted campaigns supported by a structured contest registration form. This approach ensured GDPR compliance, maximized sign-ups, and broadened reach.
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Omnichannel strategy : By combining social media with email, SunSka boosted visibility while delivering a seamless participant experience.
1087
participants in the Advent calendar contest
33%
new qualified contacts
35%
new subscribers to the SunSka newsletter
165
ticket sales generated directly from the campaign
+30000
accounts reached, with a 4.31% engagement rate
A strong brand experience
The team also created a dedicated graphic identity for the campaign, immersing the community in the festive atmosphere while reinforcing SunSka’s brand universe.
