SunSka Festival

Boosting community engagement with an interactive Advent calendar

Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive Advent calendar campaign.

SunSka-festival-use-case

For 28 years, SunSka Festival has been a landmark event in Gironde, offering three days of live music (reggae, hip-hop, dub, and more), wellness activities, and a spirit of togetherness. Set in the Domaine Départemental de Nodris, in the heart of Médoc near the Atlantic coast, the festival combines concerts, sports, talks, family-friendly spaces, and vibrant cultural experiences.

A creative concept with powerful benefits

Christmas provided the perfect opportunity to sustain audience engagement beyond the summer season. SunSka Festival wanted to design a fun, interactive initiative to:

  • Strengthen audience loyalty by offering playful, participatory content during the holidays.
  • Attract new audiences through the visibility of a seasonal campaign.
  • Highlight the festival’s values of warmth, community, and togetherness year-round.

To meet these goals, SunSka’s team combined Arenametrix tools with the reach of social media, launching an interactive Advent calendar.

What was implemented

→ Social media campaign:
27 posts and over 100 interactive stories on Instagram, Facebook, and TikTok to: promote the “SunSka x Christmas” contest powered by Arenametrix, b alance engaging and promotional content to maximize reach and interaction and keep attention high with eye-catching visuals and regular reminders.

→ Email marketing:
5 targeted campaigns supported by a structured contest registration form. This approach ensured GDPR compliance, maximized sign-ups, and broadened reach.

→ Omnichannel strategy:
By combining social media with email, SunSka boosted visibility while delivering a seamless participant experience and reaching more than 30K accounts, with a 4.31% engagement rate.

A strong brand experience

The team also created a dedicated graphic identity for the campaign, immersing the community in the festive atmosphere while reinforcing SunSka’s brand universe.

Calendrier-Avent-SunSka-Festival

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Citation ou témoignage du client

The Advent calendar was a fun way to attract new festivalgoers while strengthening ties with our community. Not only did we boost engagement, but we also grew our contact base.

Marie-Eve Beerens, Digital Strategy Consultant - SunSka Festival
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