From volatile audiences to rising costs: what Eurosonic 2025 taught us
Discover the key lessons from Eurosonic 2025: audience loyalty, cost management and digital tools for a changing music industry.
Boost the impact of Christmas on your sports organization with 5 key levers!
Targeted offers, exclusive merchandising, festive events and solidarity: 5 levers to maximize the impact of Christmas on your sports organization.
Optimizing merchandising for sports organizations: tips and strategies
Best practices for a successful merchandising strategy in sports: Boost your sales, engage your fans, and build a strong brand image.
Digital transformation of museums: improving engagement and visits
Discover the benefits of digitalization for museums: attract more visitors, offer interactive experiences, and efficiently manage data.
Enhance the fan experience: feedback and stadium interactive engagement
Sports clubs are reinventing the fan experience through feedback and interactive tools, turning each spectator into an active participant in the...
Winning strategies to elevate your sports product marketing
Boost the marketing of sporting events and products with practical tips for capturing fans and improve sales conversion.
Collecting your audience's feedback
Find out how to collect and use feedback from your audience to improve your cultural events.
7 ways to develop the database of a sports club during the summer break
Optimizing the summer break for sports clubs in Europe: enrich your database thanks to subscriptions, competitions, newsletters, etc.
Is your fan engagement strategy still effective for the next season ?
Make sure your data collection devices are ready for the new sports season and engage your fans effectively.
Cultural and sports organizations : how to choose the right CRM solution?
Whether you are a music festival, a museum or a professional sports club, find out how to choose the type of crm tool best suited to your needs.
Cultural institutions : what CRM indicators should you track ?
In this article find out how to know more about your visitors and better target your communications by tracking the rights CRM KPI's
Emailing and Generation Z: can we still use email to communicate with young people?
Are social media now the only relevant communication channels to reach the younger generation? How can emailing help you reach them ?
Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
While SMS is a key component of marketing strategies for big brands, it is unfortunately underutilized by arts organizations.
Segmentation of cultural audiences : definition and examples
What is segmentation? Which criteria are truly relevant for segmenting cultural audiences ? Let's explore this together in this article.
Before, during and after the event : 3 ways to build audience loyalty
Creating an impactful festival journey meets a specific objective: to deliver the right message, at the right time, to the right person.
The best email subject lines to get your communications opened !
The subject of your email is a crucial element of your campaign. It plays a decisive role in whether or not your email is opened, so you better get...
Digital advertising campaigns : worthwhile for the events sector ?
Sharing insights : let’s review the goals that might drive managing an advertising campaign.
4 tried-and-tested strategies to fill your concert hall
Discover four effective strategies to optimize your concert hall's occupancy rate by using the right tools.
5 automated emails to strengthen your relationship with your audience
Discover how marketing automation can save you time and make your communications with your audience more impactful.
How to communicate with OPT-OUT contacts using service email?
Data privacy and consent is a major preoccupation for marketers, but we should not forget to consider how to deal with opt-out contacts.
Convincing undecided spectators with abandoned shopping cart reminder emails
Discover how automatic reminder emails for abandoned shopping carts work for the entertainment insdustry and their importance for online sales...