Emailing and Generation Z: can we still use email to communicate with young people?
Are social media now the only relevant communication channels to reach the younger generation? How can emailing help you reach them ?
Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
While SMS is a key component of marketing strategies for big brands, it is unfortunately underutilized by arts organizations.
Segmentation of cultural audiences : definition and examples
What is segmentation? Which criteria are truly relevant for segmenting cultural audiences ? Let's explore this together in this article.
Before, during and after the event : 3 ways to build audience loyalty
Creating an impactful festival journey meets a specific objective: to deliver the right message, at the right time, to the right person.
The best email subject lines to get your communications opened !
The subject of your email is a crucial element of your campaign. It plays a decisive role in whether or not your email is opened, so you better get...
Digital advertising campaigns : worthwhile for the events sector ?
Sharing insights : let’s review the goals that might drive managing an advertising campaign.
4 tried-and-tested strategies to fill your concert hall
Discover four effective strategies to optimize your concert hall's occupancy rate by using the right tools.
5 automated emails to strengthen your relationship with your audience
Discover how marketing automation can save you time and make your communications with your audience more impactful.
How to communicate with OPT-OUT contacts using service email?
Data privacy and consent is a major preoccupation for marketers, but we should not forget to consider how to deal with opt-out contacts.