Union Bordeaux Bègles

Alerting: boosting engagement and filling the stadium

How Union Bordeaux Bègles optimized ticket sales and grew its database with an effective alerting strategy.

UBB-1

L’Union Bordeaux Bègles (UBB), a Top 14 rugby club, has over 750,000 followers across social media.
To convert this digital engagement into commercial opportunities, the club implemented an innovative alerting system, combining contact acquisition with sales optimization.

A simple and effective system

UBB launched an alerting solution allowing supporters to sign up in just a few clicks to receive personalized notifications about ticket sales.

🔹 Easy registration directly via the club’s website

🔹 Personalized alerts based on supporter preferences

🔹 Quick access to the ticket purchase platform

🔹 Optimized sales management through intelligent availability tracking

Each notification becomes an opportunity to fill the stadium and enhance the fan experience.

Why does this strategy work?

✔ Targeted acquisition: a powerful tool to enrich and qualify the CRM database.

✔ Efficient automation: alerts sent at the right time to maximize engagement.

✔ Stronger fan relationship: seamless communication tailored to supporter expectations.

✔ Sales optimization: a direct lever to increase ticketing revenue.

21.181

contacts registered via alerting (24/25 season)

79%

of new contacts among those registered for alerting, i.e. 16,724 new contacts.

60.676€

tickets sold to contacts registered for alerting (season 24/25).

With a well-designed strategy, UBB successfully turned its audience into engaged and loyal customers.
Ready to activate alerting to boost your sales and engagement?

"Il est capital pour nous d’optimiser le no-show. Grâce à DT Consulting, nous proposons deux solutions pour nos abonnés afin de combler leurs absences : le prêt de carte ou la revente. Arenametrix nous permet ensuite de réinformer efficacement nos abonnés de ces options, et les premiers retours obtenus sont plus qu’encourageants !"

Camille Urli - Chef de produit CRM - Stade Français Paris
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