How Union Bordeaux Bègles optimized ticket sales and grew its database with an effective alerting strategy.
L’Union Bordeaux Bègles (UBB), a Top 14 rugby club, has over 750,000 followers across social media.
To convert this digital engagement into commercial opportunities, the club implemented an innovative alerting system, combining contact acquisition with sales optimization.
UBB launched an alerting solution allowing supporters to sign up in just a few clicks to receive personalized notifications about ticket sales.
🔹 Easy registration directly via the club’s website
🔹 Personalized alerts based on supporter preferences
🔹 Quick access to the ticket purchase platform
🔹 Optimized sales management through intelligent availability tracking
Each notification becomes an opportunity to fill the stadium and enhance the fan experience.
✔ Targeted acquisition: a powerful tool to enrich and qualify the CRM database.
✔ Efficient automation: alerts sent at the right time to maximize engagement.
✔ Stronger fan relationship: seamless communication tailored to supporter expectations.
✔ Sales optimization: a direct lever to increase ticketing revenue.
"Il est capital pour nous d’optimiser le no-show. Grâce à DT Consulting, nous proposons deux solutions pour nos abonnés afin de combler leurs absences : le prêt de carte ou la revente. Arenametrix nous permet ensuite de réinformer efficacement nos abonnés de ces options, et les premiers retours obtenus sont plus qu’encourageants !"
