Cargo de Nuit

Centralize a database and develop the relationship with the public thanks to a CRM

Find out how Cargo de Nuit implemented an effective CRM strategy by centralizing its data with Arenametrix.

cargo de nuit

The Cargo de Nuit has been in Arles for more than 25 years and has quickly become a key institution in the cultural and musical landscape. With an eclectic musical programme ranging from jazz to electro, pop and funk,
this contemporary music scene offers an intimate setting (350 seats) for all audiences in the region.

In addition to this activity, which is in full swing from October to June, the Cargo also organises a festival in July,
Les Escales, in the exceptional setting of the Théâtre Antique d'Arles. 

Gather ticketing data in a single tool

The Cargo de Nuit is the place par excellence of Arles' cultural life, and is made up of a small multi-skilled team that animates the programming of the place and organises Les Escales festival in July, bringing together well-known French and international artists.

In addition to this production activity, the Cargo is also a venue for association projects, rehearsals of local groups and exhibitions.

In order to carry out all of its activities, it is therefore essential for the Cargo de Nuit to equip itself with intuitive tools for the centralised management of its various audiences.

The Cargo's team approached Arenametrix, to set up a complete tool enabling them to:

  • Centralise data in a single tool;
  • Personalise and target  marketing communications;
  • Improve knowledge of the audience and a sound segmentation of the database;
  • Analyse and optimise communication campaigns performances;
  • Work with several hands and trades on a collaborative and intuitive tool.

What we've done

  • 1. Setting up the CRM project: Planning the kick-off meeting to define the main stages of the collaboration (general presentation of Arenametrix, definition of expectations, objectives and challenges, etc.).

  • 2. Connection to the Shotgun ticketing system and data integration: Following the launch, Arenametrix liaised with Shotgun to integrate the sales data retroactively and to retrieve all data from the events.

  • 3. Training of the team: 3 thematic and personalised workshops were set up (contact management, sales and campaigns), and enabled the team to obtain all the keys to understanding the tool in order to use it fully.

  • 4. Getting started and first campaigns: A few days later, the team was able to carry out its first segmentations and communication campaigns for the launch of its festival. 

2

weeks from the project kick-off meeting to getting the tool up and running

12374

centralised and qualified contacts with whom the Cargo de Nuit is able to engage in a personalised dialogue

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This tool will allow us to differentiate more easily between the communication of our venue and the one for the festival, and to refine the messages thanks to the test functions. The creation of email and SMS campaigns is quick and easy, which saves our teams a lot of time.

The Arenametrix tool will allow us to refine our marketing strategy. We can now track the buying behaviour of our database according to the campaigns we send out.
The aim is to send the right messages, the right information to the right people to encourage them to buy a ticket.

Anne Magnoni (Communication Officer), and Joséphine Bouillot (CSR Officer) at the Cargo de Nuit
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