Hall des Lumières

Create an Engaging Visitor Journey with Marketing Automation

Discover how Hall des Lumières enhances its customer experience using the Marketing Automation module from Arenametrix.

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Hall des Lumières is one of the nine immersive experience centers managed by Culturespaces, and the first to be established in North America. With 130 video projectors, 54 speakers, and 22 subwoofers, it offers a unique video and sound mapping experience. Since its opening in 2022, the venue has already attracted hundreds of thousands of visitors with its memorable immersive exhibitions, including the inaugural Gustav Klimt: Gold in Motion.

Maximizing Engagement Through Marketing Automation

For this innovative new cultural venue, several major challenges had to be addressed:

  • Centralize data in a single tool to gain a 360° view of its contacts,
  • Create a seamless and personalized experience, from booking to post-visit,
  • Build visitor loyalty and increase retention,
  • Implement an intuitive solution so that the marketing team can be fully autonomous in managing campaigns.

And it was with Arenametrix that Hall des Lumières launched its digital strategy to achieve these goals!

What was implemented

→ Automated ticketing integration: Thanks to Arenametrix, Hall des Lumières retrieves buyer data daily and effortlessly from Ticketure, making it easier to analyze and activate contacts.

→ Designing an automated marketing journey: The teams collaborated to create tailor-made scenarios:
- Post-purchase email encouraging subscription to the newsletter.
- Pre-visit email providing practical info and a preview of the exhibitions.
- Post-visit email to collect feedback and suggest new visits.

→ Creating personalized email templates: Templates tailored to different moments of the customer journey and the visitor’s language were implemented, ensuring a relevant and engaging message.

19%

newsletter sign-ups generated by the post-purchase email.

83%

open rate for the practical pre-visit email.

24%

response rate to satisfaction surveys.

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Arenametrix enabled us to reach our visitors at the right moment, help them prepare for their visit, and follow up afterward. Setting up automated scenarios has been a real time-saver.

Sophie Besl, Marketing Manager, Hall des Lumières
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