Engaging visitors across 10 cultural sites with a small team thanks to marketing automation

Since its founding in 1990 by Bruno Monnier, Culturespaces has become France’s leading private operator of cultural sites, managing museums, monuments, and art centers both in France and abroad. With over 4 million annual visitors and iconic venues such as Paris’ Atelier des Lumières, Culturespaces has emerged as a key player in the field of immersive digital exhibitions.

One marketer, ten sites, hundreds of data points

With a dozen cultural venues with very different profiles and millions of visitors each year, Culturespaces collects a large volume of data from multiple sources, including online ticketing, forms, satisfaction surveys, Wi-Fi connections, and more.

But without the right tools, team, or time, much of this data remained untapped, making it difficult to personalize engagement across all sites. It was therefore essential for Culturespaces to equip itself with a centralized and intuitive solution that would enable it to:

• Build a clearer picture of visitor profiles across sites;
• Tailor the visitor experience to match expectations and behaviors;
• Automate consent management for contacts, thereby ensuring GDPR compliance;
• Improve efficiency and reactivity in marketing communications.

This was all achieved thanks to Arenametrix's Marketing Automation module, which allows the creation of automated actions triggered by specific contact behaviors such as making a purchase, visiting a site, or filling out a form.