Segment the visitors of the Cité de l'Architecture et du Patrimoine to better understand them and be closer to their expectations
Cité de larchitecture et du patrimoine

Located in the famous Palais de Chaillot on the Place du Trocadéro (Paris), the Cité de l’architecture & du patrimoine is the largest architecture center in the world and the reference point for the art of building and its challenges. Its mission is to promote French architecture and to introduce the architectural heritage as well as contemporary creation to both professionals and novices.

The cité addresses many audiences whose expectations, knowledge, and profiles differ; ranging from the novice tourist to the loyal resident, including architecture students and professionals seeking inspiration. Several platforms host these different targets, which needed to be centralized, organized, and qualified in order to better communicate with each one and to highlight the right offer to the right contact.

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