Offer the best welcome to last-minute spectators at the
Grand théâtre de Genève thanks to marketing automation

Grand Théâtre de Genève

Built in 1879, the Grand Théâtre de Genève (GTG) is the largest artistic stage in Switzerland and is home to the Geneva Opera and Ballet. Each season, it offers nine opera productions, three dance productions and a wide range of cultural and festive events, productions for young audiences and recitals which contribute to the influence of the institution and honor its public service mission.

The habits and behaviors of the public are changing. One of the new trends that we identified recently is the increase in spontaneous last-minute purchases. A trend that has only strengthened following the COVID19 pandemic.

This reality raises a challenge regarding sending practical information to last-minute buyers.

Thanks to the real-time connection between the ticket office and the CRM platform, the Grand Théâtre de Genève is able to set up automatic scenarios to ensure that all spectators without exception received their pre-show email.

Acces the use case