The CRM and marketing platform for cultural and sports organizations

A collaborative tool to centralize your data, providing the best experience possible to your audiences and meeting your development objectives.

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WHY USE ARENAMETRIX?

Arenametrix is a marketing platform designed for event organizers.
With Arenametrix, you can centralize and leverage the data from your digital tools to serve your teams and your audiences.

Audience knowledge

Transactional, socio-demographic, behavioral data... Arenametrix helps you sort through your data to operate what’s most valuable, understanding your individual and professional audiences’ behaviors.

Activation and experience

With Arenametrix, you have access to a suite of tools enabling you to reach your audiences in a personalized way, at the right time and on the right communication channel: email, sms, WhatsApp, chat, social networks…

Optimization and evaluation

Our all-in-one tool gives you a 360-degree view of your teams' work and the results of your marketing actions. Your teams can collaborate more effectively, move away from Excel files and optimize time-consuming tasks.

Our Customers

Over 180 sports and cultural organizations use Arenametrix on a daily basis.

OUR MODULES

Arenametrix centralizes your data from various sources (ticketing, access control, online stores and other digital tools),
eliminating duplicates for you to use your data  across a variety of modules to support your business.

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CRM

The CRM module gives you a 360-degree view of your audience interactions. Contact points with your individual and professional audiences are centralized on a single contact card. Your data gives you a better understanding of your audiences. Your segmentation is more intuitive and your targeting more effective.

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Marketing campaigns

Arenametrix's multi-channel campaign management tool enables you to target your audiences on the channels that are most relevant to your contacts’ profile and your objectives. Thanks to the Campaigns module, you can reach your contacts via email, SMS, WhatsApp, chat or social networks.

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Marketing automation

The Marketing Automation module in Arenametrix is a time-saver with its automation features. You can leverage this module to enhance your sales performance (by following up on abandoned shopping carts or promoting loyalty schemes), improve your audience's experience (providing pre- and post-event information), or ensure proper management of your database (ensuring GDPR compliance).

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Analyse

Data centralization, audience knowledge and multi-channel communication must serve your organization's objectives. Evaluating these objectives is crucial to the sustainability of your business. With the Analysis module, you can precisely measure the impact of your strategy, thanks to advanced performance and key indicator analysis functionalities.

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BtoB contacts management

Arenametrix helps you optimize your relationships with your business contacts. The BtoB contacts management module supports all teams (groups, sponsorship, individual giving, public relations, specific public press, etc.) in their day-to-day work, with project follow-up, task management and results visualization functionalities.

Nos sources de données principales

Visualize your marketing campaigns with concrete metrics that you can pull into any report or presentation

Frequently Asked Question

What is Arenametrix?

Arenametrix is a software platform specializing in marketing tools for developing and engaging audiences in cultural institutions, sports organizations and leisure venues. In concrete terms, the Arenametrix solution makes it possible to collect, analyze and exploit audience data gathered via various data sources such as ticketing tools, newsletters, websites, access control, mobile applications, digital guest books...

Who is Arenametrix designed for?

Arenametrix is designed for cultural, sports and leisure organizations that want to use data to better understand and develop their audiences, and offer them the best possible experience.

What types of data are collected?

Arenametrix enables the collection and centralization of a wide range of data, such as ticketing, online store, mobile application, access control and satisfaction data, providing a comprehensive view of audience interaction and engagement.

How does data collection work with Arenametrix?

Data collection differs according to the nature of the data (ticketing data, satisfaction data, mobile application, access control, etc.). The Arenametrix solution connects to the service provider's software via an API key to collect, aggregate and clean the data, making it available in a single database.

Does Arenametrix offer integrations with other software?

Yes, Arenametrix offers integrations with other commonly used tools and software, such as ticketing systems, newsletters, websites, access control, mobile applications, digital guest books and more. You can find them here.

What guarantees does Arenametrix offer regarding personal data protection?

Arenametrix attaches great importance to data protection and complies with current regulations, such as the GDPR (General Data Protection Regulation). User data is handled securely and transparently.

How much does Arenametrix cost?

The cost of Arenametrix depends on various factors, including the size of the organization, the functionality required and the length of the commitment. Contact us directly for a personalized quote.