Convert visitors into spectators with automatic abandoned shopping carts reminders

The Crazy Horse, the most emblematic of Parisian cabarets, founded in 1951, is renowned for its incomparable style and its unique know-how in sublimating femininity through original and surprising creations as well as stunning light shows. An exacerbated aestheticism, a vision of the powerful and free woman, a breath of impertinence and an offbeat look at current events, are all elements that make up a unique artistic signature, which attracts artists and celebrities from all over the world.

Boost conversions with marketing automation

The Crazy Horse has a unique place on the Parisian cultural scene. For this cabaret, the major marketing challenge is to encourage the filling of its 210-seat auditorium while optimising its income.

In order to achieve this objective, the Crazy Horse needed an all-in-one solution dedicated to audience knowledge and development, as well as ROI optimisation.

After centralising its data in the Arenametrix tool, the Crazy Horse was able to:

• Segment its spectator data by deepening the existing segmentation in the ticketing tool (Aparté);
• Personalise and differentiate marketing communications across all audience types;
• Strengthen the marketing of BtoB customers thanks to a CRM tool specialised in business development;
• Optimise the turnover, particularly through automatic reminders about abandoned carts;
• Develop other marketing automation scenarios (welcome emails, post-show emails, etc.).