Passionate about sport and culture Ludovic Bordes and Kevin Vitoz created Arenametrix in 2013 with the idea of strengthening the emotional ties between cultural and sporting institutions and their audiences.

Today, we're a close-knit team of 40 people based in France and abroad, sharing a common set of values.

The social impact of the cultural and sports sectors

Arenametrix could have chosen to support all industries in managing their data and marketing strategies. However, driven both by passion and purposeful intent, we chose to focus specifically on cultural and sports event organizers. We made this choice because we are convinced that these sectors play a significant role in the development of our societies, the education of our children, the well-being of our citizens, and the strengthening of our communities. Moreover, we believe these sectors should have access to the best tools to amplify their social and economic impact and foster audience engagement. This is why we develop solutions that help them achieve their objectives, regardless of size, budget, or organizational structure.

Assessing our carbon footprint

In 2022, Arenametrix launched a multi-stage project to evaluate its social and environmental impact. Our first carbon footprint assessment allowed us to measure the impact of our employees’ activities (whether onsite or remote), travel, and equipment, as well as the use of digital tools (servers, applications) and our solution itself (product usage, data processing, and hosting). The results showed that Arenametrix’s total footprint was 95 tCO2e (tons of CO2 equivalent), which corresponds to 1.5 tons per employee.

Managing our impact

To reduce this impact, we initiated a project led by a team of 10 volunteers. These team members developed an action plan to lower our emissions, including:

- Managing business travel: We work to limit travel by locating our offices close to clients (Paris, Barcelona, Montreal, Vienna, Berlin, Rome), prioritizing videoconferencing, and following a responsible travel policy that strongly favors rail.

- Reducing the impact of our equipment: We extend the lifecycle of our devices. To prevent dual mobile phone usage, we compensate our sales team for choosing a single personal/professional phone (a “Bring Your Own Device” policy).

- Supplier selection: Whenever possible, we prioritize local and seasonal suppliers. This principle is embedded in our procurement policy, allowing us to choose the most responsible option even when it is up to 30% more expensive.

- Data hosting: Our clients’ data is fully hosted across multiple servers located in Île-de-France, powered by 95% non-nuclear renewable energy (with the goal of reaching 100% by 2025).

We are committed to supporting the sectors that play a fundamental role in societal development, education, citizen well-being, and community building. To maximize their social and economic impact and engagement, we deliver solutions designed to suit any size, budget, or operational model.

Gender equality

Advancing gender equality is a clear priority for Arenametrix. We are dedicated to building balanced teams where equality and inclusion are lived realities. Beyond pay equity, we focus on all key drivers of equality: gender diversity in roles, promotion to key positions, work-life balance, and the active fight against all forms of discrimination and violence. Arenametrix achieved a score of 96/100 on the gender equality index (in accordance with the 2018 “Avenir” law aiming to eliminate gender pay gaps, mandatory for companies with 50+ employees).

Cultivating civic responsibility

To deepen their understanding of social and environmental issues in the digital sector, all Arenametrix employees will be invited in 2024 to participate in a Climate Fresk workshop.