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Analytics module

Dashboards that speak your language.

The Analytics module is Arenametrix's performance management tool: business dashboards (attendance, sales, loyalty, marketing ROI) fed continuously by your ticketing data. 

1. Platform - Analytics
DASHBOARDS

Steer your business in real time

Dashboards ready from day one: sales, attendance, memberships, programming.

  • Ready-to-use business reports as soon as your ticketing is connected
  • Sector indicators tailored to your challenges: occupancy, season tickets
  • Continuously updated data to track your activity without manual exports
The outcome: The metrics that matter, without building a single report.
2. Platform - Analytics
ANALYSIS

Spot growth opportunities

Analyse your sales by channel, period, category or event and visualise buying moments with heatmaps.

  • Sales heatmaps by day and hour to identify peak times
  • Multi-criteria analysis by event, channel, product or price category
  • Performance comparison to identify growth levers
The outcome: You know where to focus your sales and marketing efforts.
3. Platform - Analytics
UNDERSTANDING

Understand audience behaviour

Compare first-time visitors, season ticket holders, regulars and occasional visitors, and analyse sales by segment and seating category.

  • Segmentation by loyalty, visit frequency or buying habits
  • Cross-referencing of attendance, ticketing and consumption data
  • Audience value analysis to identify the most engaged segments
The outcome: Programming, offers and campaigns adapted to every profile.
4. Platform - Analytics
ROI MEASUREMENT

Measure your marketing impact

Cross-reference campaigns and sales data to see what truly drives results.

  • Revenue attributed to each marketing campaign
  • Comparison of acquisition and loyalty channels
  • ROI dashboards to track the effectiveness of your actions over time
The outcome: You invest in what performs, and you can prove it.
5. Platform - Analytics
Try it yourself
Watch your venue fill up.

Every dot is a seat. Drag the campaign-reach slider: the venue fills in real time, coloured by audience segment.

Drag the slider
No campaignFull campaign
0%
occupancy rate
First-timersRegularsSeason ticket holders
Use cases

Your data finally answers your morning questions.

Managing renewals
Follow the curve season over season; spot the exact moment momentum slows and trigger the win-back.
Analysing first-time buyers
Where new audiences come from, which event brings them in, when they buy: fine-tune your acquisition campaigns.
Optimising the average basket
Spot each profile's favourite products to sharpen your cross-selling.
The post-season review
Clear, visual reports for your board, your officials or your investors.
Benefits

What the Analytics module brings to your organisation.

Your activity, readable at a glance
Metrics designed for your industry, not a generic BI tool.
Hours saved every week
No more exports: your reports build themselves.
Opportunities spotted earlier
Slowing sales and under-pressure events flagged immediately.
Invest where it pays off
Every campaign's impact on revenue, measured precisely.
Self-sufficient teams
Marketing, box office, leadership: each with their own metrics.
A sharper pricing strategy
Understand each audience's price sensitivity.
Platform

Go further with our other modules.

Connect
The CDP foundation that centralises and cleans every data source upstream, in real time.
Marketing
Turn dashboard insights into high-performing marketing segments in a few clicks.
Sales & Fundraising
Apply the same segmentation power to corporate targets: partners, sponsors, group buyers.
SSO
Give your audiences one account and one login across all your platforms to streamline the buying journey.
6. Platform - Analytics - Connect

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo