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Connect module

All your data, finally together.

The Connect module is the data foundation of the Arenametrix platform: it connects natively to your ticketing software, online shop, access control and business tools, then unifies every contact into a single, GDPR-compliant profile. 

1. Platform - Connect
INTEGRATION

Connect your ecosystem

Link your ticketing, access control, shop, cashless and business tools with native connectors built for sport and culture.

  • Native connectors with the leading software on the market
  • Automatic data sync, with no manual export
  • Fast deployment with no custom development or complex maintenance
The outcome: Your data flows into Arenametrix automatically, with no heavy integration project.
2. Platform - Connect
CENTRALISATION

Centralise all your data in one place

Bring together all the information from your different tools in a single platform, accessible to all your teams.

  • A single source of truth for all your audience data
  • Consolidated history of purchases, visits and interactions
  • Shared access for marketing, ticketing, management and CRM teams
The outcome: Your teams finally work from a shared view of your audiences.
3. Platform - Connect
CLEANING

Make your information reliable automatically

Clean, normalise and deduplicate your data with smart contact unification mechanisms.

  • Smart deduplication of profiles from multiple sources
  • Automatic normalisation of contact information
  • Centralised management of consents and data quality
The outcome: A cleaner, more reliable database, ready to power your marketing campaigns and analyses.
4. Platform - Connect
UNIFICATION

Unify every profile to know your audiences better

Bring together all the interactions of a single contact: purchases, attendance, digital behaviour and visit history.

  • 360° profile enriched in real time
  • Complete history of interactions across all your touchpoints
  • A unified view of every spectator, fan or visitor
The outcome: Every spectator, fan or visitor has a complete profile, enriched in real time.
5. Platform - Connect
Try it yourself
The health of your database, live.

A score that breaks down into concrete issues. Every fix improves the donut in real time: the satisfaction of a good clean-up.

54
database health
Use cases

Your data arrives on its own while your teams get on with other things.

Connecting a new ticketing system
The native connector is switched on and the API key entered: sales history flows in with no custom development or heavy integration project.
Multi-source reconciliation
The same spectator buys at the box office, signs up to the newsletter and passes through access control: the three signals come together in a single record.
Ongoing database hygiene
Duplicates detected, address variants reconciled, profiles updated continuously: your lists stay clean without any manual work.
Open to in-house tools
Beyond the native connectors, the open API lets your technical team connect any tool specific to your organisation.
Benefits

What the Connect module brings to your organisation.

No more manual Excel exports
Your teams no longer waste Tuesday mornings handling CSV files. Everything is automated and available at any time.
Complete centralisation
Your data no longer sits idle in software silos. Your organisation owns its data platform (Customer Data Platform).
Reliable reports
Your financial and attendance analyses in Analytics rely on certified, cleaned data.
Zero risk of duplicates
Your marketing budget is optimised because you no longer pay to send duplicate messages to the same contact.
Open connectivity
Beyond the native connectors, our open API lets your technical team connect any proprietary tool.
Make the most of your data assets
You build a qualified, compliant, lasting database that gains value season after season.
Platform

Go further with our other modules.

Marketing
Turn dashboard insights into high-performing marketing segments in a few clicks.
Analytics
Analyse sales and steer your strategy with ready-made industry reports.
Sales & Fundraising
Switch to your business targets (works councils, partners, sponsors) with the same segmentation power.
SSO
Give your audiences one account and one login across all your platforms to streamline the buying journey.
6. Platform - Connect - Marketing

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo