Your digital ecosystem produces thousands of data points
Ticketing, shop, app, access control... every tool tells part of your audiences' story. Arenametrix brings these signals together to build a complete view of every contact.
Ticketing, shop, access control, mobile app, emailing... Over the years, your organisation has equipped itself with the best tool for each job.
The problem is not their quality. The problem is that each one works on its own. Every piece of software holds part of your audiences' story, without ever sharing it with the others.
The outcome: Your data is fragmented, your teams keep piling up Excel exports, and it becomes hard to understand who your visitors, spectators or fans really are.
Endless manual follow-ups
Your teams spend whole days extracting lists, sending emails one by one or making phone calls to remind subscribers to re-engage.
Endless manual follow-ups
Your teams spend whole days extracting lists, sending emails one by one or making phone calls to remind subscribers to re-engage.
Endless manual follow-ups
Your teams spend whole days extracting lists, sending emails one by one or making phone calls to remind subscribers to re-engage.
The solution
One platform. A complete view of your audiences.
When your software systems talk to each other, every interaction automatically deepens what you know about your audiences. A ticket purchase, an access control scan, a shop order, a login to your mobile app or a newsletter sign-up are no longer isolated pieces of information: they feed a single profile shared by all your teams. That is the whole point of an audience platform like Arenametrix: connecting your ecosystem to turn scattered data into actionable knowledge of your audiences.
Before / After
Your day-to-day, before and after connecting.
Drag the vertical handle.
TicketingExcelEmailingShopFormsAppExcel (again)
Arenametrix
Centralisation - Automation - Real time
TicketingExcelEmailingShopFormsAppExcel (again)
Manual exports every Monday - Duplicates - Frozen segments
Connected sources
Every source tells part of the story.
Ticketing
Ticketing reveals who comes, when, at what price and for which event. It is the primary source of knowledge about your audiences.
The data collected
Ticket and season ticket purchasesEvents or visitsPrice categoriesVisit frequency
Every transaction automatically enriches the profile of your spectators, fans or visitors. You can segment your audiences, anticipate renewals, personalise your campaigns and measure audience loyalty without any manual export.
Access control
A ticket bought does not always mean someone showed up. Access control data reveals the actual attendance at your events.
The data collected
Actual attendanceEntry timesNo-show rateParticipation frequency
You identify the audiences who actually attend, measure attendance at your events and adapt your marketing based on observed behaviour rather than on sales alone.
Shop & e-commerce
Shop sales enrich your audience knowledge well beyond ticketing.