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Prove your ROI

How do you prove the profitability of your communication activities?

Stop guessing whether your campaigns work. Track the direct impact of each channel on your ticket or merchandise sales with clear, automated, unified dashboards.

The problem

You spend budget to fill your venues, but you are flying blind.

For most marketing leads in the industry, season's end brings a stressful exercise: justifying spend to leadership or the board. Traditional tools give you clicks and open rates, not real sales figures.

The outcome: Your marketing ROI stays a fuzzy estimate. You cannot tell whether it was your SMS campaigns, your newsletters or your organic posts that actually drove the purchase.

Marketing tools disconnected from ticketing

Your email platform lives in its own world and your ticketing in another. Linking a click in an email to the final ticket purchase is technically impossible.

The limits of vanity metrics

A 45% open rate or 10,000 impressions don't pay the bills. Without a direct financial conversion, these indicators have no strategic value.

Powerless when budgets are decided

Unable to prove which campaign generated revenue, you cannot optimise your budgets from one season to the next or defend your resources.

The Arenametrix answer

Direct attribution, unified financial reporting and data-driven decisions.

Explore the platform
1
Omnichannel conversion tracking
Email, SMS, WhatsApp: precisely measure the revenue from your newsletters, the profitability of your last-minute reminders and the performance of your automated journeys.
2
Ready-to-use financial dashboards
Your sales performance indicators are generated automatically. No more manual cross-referencing: your ROI charts update in real time.
3
Showcase results and allocate budgets
See your most profitable channels and most responsive segments at a glance. You know exactly where to put every euro to maximise attendance.
1. Challenge 5
2. Challenge 5
3. Challenge 5
The self-service demo
Launch a campaign and measure its ROI. Right here, right now.

Build a segment, write the message, send it: and watch the results come in with ticketing attribution.

Arenametrix: Campaigns
1 · Segment 2 · Message 3 · Results
Criteria
Contacts targeted 47 200
Real-world cases

Our customers say it better than we do.

Clubs & Leagues
Red Star FC
An SMS campaign that boosts merchandise sales on match day.
1300€
of revenue generated through the SMS campaign
x5
of revenue compared with previous matches
Read the case study
Parks & Tourist Sites
Nigloland
Boosting bookings for a new offer with a targeted CRM strategy.
18%
of sales were generated through the campaigns
44%
of buyers were exposed to the campaign
Read the case study
Festivals
Maison des Arts du Léman
Increasing sales by running a display campaign.
7526€
of revenue generated by the campaign
3.76€
return on investment
Read the case study
"

For this third acquisition campaign run with Arenametrix, we appreciated how quickly it was set up and the support provided. Being able to add conversion pixels to our ticketing let us measure the impact of this investment precisely, and we are absolutely delighted with the result.

LP
Lally Pacouil
Head of Digital and Audience Development at Maison des Arts du Léman

Frequently asked questions

How do you prove the return on your communication?

Arenametrix links each campaign to the sales it generates, for tickets and merchandise alike. Unified, automated dashboards replace clicks and open rates with real sales figures you can present to management or the board.

Why are open rates not enough?

A 45% open rate or 10,000 impressions do not tell you how many tickets were sold. Without a direct financial conversion, these indicators cannot help you optimise budgets from one season to the next or defend your marketing resources.

How do you link an email to a ticket purchase?

When the emailing tool and the ticketing system live apart, linking a click to the final purchase is impossible. By bringing them together, Arenametrix attributes each sale to the campaign that triggered it. Conversion pixels can also be added to the ticketing to measure an acquisition campaign.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo