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Identify your audiences

Who is really in your venue or your stadium?

Identifying the real spectators behind every ticket sold is the first data challenge for sports and cultural organisations: between third-party resellers and group bookings, a large share of buyers remains anonymous.

The problem

Your venue is full, but your database is blind.

Most sports and cultural organisations hit an invisible wall: the box office says sold out, yet the marketing files stay desperately empty. When someone buys through a third-party seller or as part of a group booking, you collect nothing about them.

The outcome: You stage memorable events for thousands of strangers. You spend money acquiring new contacts while your future biggest fans have already been through your doors, and you cannot ever reach them again.

Dependence on third-party resellers

Fnac, Ticketmaster, Shotgun or Fever jealously keep ownership of the data. For you, it's a black box: there is no way to know who actually bought the ticket.

The blind spot of group bookings

Whether it's a works council, an association or a family, a single contact buys for 10, 50 or 100 people. The other attendees remain completely anonymous.

The headache of manual reconciliation

Trying to recover this data from scattered Excel files after the event is a titanic, time-consuming task, and often unlawful under GDPR.

The Arenametrix answer

Connection, reconciliation and ownership: finally own your audience.

Explore the platform
1
Connect all your sales channels
Official box offices, direct ticketing or third-party networks: the Connect module centralises all sales flows continuously, with no manual export.
2
Smart buyer unification
Our cleaning engine merges profiles, detects duplicates and matches every ticket to the right contact. A spectator who buys on your website and then through a third-party network is reconciled into a single record.
3
Capture the real attendees
Access control data, on-site Wi-Fi or pre-registration forms: you capture the identity of the people who actually walk through your doors, not just the main buyer.
4
Data ownership and GDPR compliance
Every qualified profile joins your own database, with centralised, lawful consent management. Your audience finally belongs to you, for good.
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Try it yourself
One attendee, seven sources, one record.

Switch on each data source: its information joins the unified contact record. Exactly what the platform does, continuously.

Click the sources
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Unified contact
Profile completeness: 0%
Real-world cases

Our customers say it better than we do.

Clubs & Leagues
KRC Genk
Unifying fan data to run a more precise, higher-performing CRM.
+300K
unified fan profiles
55%
commercial opt-in rate
Discover
Museums & Attractions
CNCS
Taking back control of its data by centralising visitor data
23
files centralised
39%
average open rate
Discover
Theatres & Venues
Il Rossetti
Transforming the spectator relationship through centralised data and targeted communication
25%
of tickets sold on the 1st day
21%
average click rate
Discover
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We needed a solution that could meet our marketing objectives, in particular centralising (and qualifying) our database, our email sends and our marketing automation. Today we have a centralised, easily accessible database. Running newsletter and automation campaigns is quick and simple. We rely on the CRM data to build our marketing strategies and improve customer loyalty.

CH
Camille Hamon
Marketing & CRM Officer - Château de Versailles Spectacles

Frequently asked questions

Why do some spectators remain anonymous?

When a ticket is bought through a third-party distributor such as Fnac, Ticketmaster, Shotgun or Fever, or as part of a group booking, the organisation collects no information about the actual spectator. A single contact can buy for 10, 50 or 100 people, and the other attendees remain unknown.

How do you identify the real spectators behind each ticket?

Arenametrix connects each of your data sources and reconciles their information into a unified contact record, continuously. You take back ownership of your audience instead of rebuilding data after the event in Excel files, a long task that often breaches GDPR.

Why is this a priority?

Without identification, you run events for thousands of strangers and pay to acquire new contacts while your future fans have already been to your venue. Knowing your real spectators is the basis of all loyalty work, from follow-ups to renewals.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo