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Diversify your revenue

How can you diversify your revenue beyond the ticket?

Maximise the value of every spectator. Use smart segmentation to offer merchandise, food and drink, cashless or exclusive offers to the people most likely to buy.

The problem

Your venue has a capacity limit. Your ancillary revenue does not.

To balance ever more ambitious budgets, ticket sales alone are no longer enough. Most organisations have zero visibility on what attendees spend outside ticketing. Without crossed data, merchandising, concession and parking offers go out blind.

The outcome: Significant money left on the table, store stock gathering dust, and hospitality opportunities slipping past your most premium audiences.

Completely siloed purchase data

Your ticketing system doesn't talk to your shop till or your cashless solution. There's no way of knowing whether your biggest ticket buyer also spends on site.

Ineffective mass communication

Everyone receives the same generic promotion for the official shirt or the exhibition catalogue. This lack of targeting wears people out and drags down effectiveness.

No way to anticipate on-site needs

Without a consumption history, it's impossible to predict buying behaviour and push the complementary offer before the audience even arrives.

The Arenametrix answer

Crossed data, scoring and cross-selling: grow the average basket.

Explore the platform
1
Merge ticketing, shop and cashless data
The Connect module breaks down silos: all your revenue sources automatically merge into a single contact record.
2
Smart buyer segmentation
Target only the profiles most likely to buy. In 3 clicks, isolate the big ticket buyers who have never bought in the shop and send them an exclusive welcome offer.
3
Automated cross-selling campaigns
Trigger the right product at the right time: pre-ordered meal packs, parking bookings or VIP access in your pre-visit emails.
1. Challenge 4
3. Challenge 4
2. Challenge 4
Try it yourself
One email, four spectators.

Same campaign, four segments: subject line, visual and offer all adapt. Click a profile to see its email.

Subject:

Frequently asked questions

How do you grow revenue beyond ticketing?

By combining ticketing, shop, cashless and catering data, Arenametrix identifies the audiences most likely to buy and offers them merchandise, food and drink or privilege offers. The average basket grows without adding a single seat.

Why do generic promotions work poorly?

When everyone receives the same offer for the official shirt or the exhibition catalogue, the message becomes tiresome and effectiveness drops. Segmentation adapts the subject line, visual and offer to each profile, so everyone receives the proposal that suits them.

What data do you need?

You need to connect ticketing to the shop till and the cashless system. Without a purchase history, you cannot tell whether your biggest ticket buyer also spends on site, nor anticipate their purchases before they arrive.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo