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Fill your venues

Who should you target for a sold-out event?

Fill your venues without slashing your prices. Use smart segmentation to target ultra-local profiles or last-minute buyers with exclusive offers, without diluting your pricing policy.

The problem

Stands two-thirds full, and the trap of massive discounts.

Midweek matches, afternoon performances, lower-profile events: a constant challenge. To fill those last seats, it is tempting to launch aggressive, across-the-board promotions, like 50% off for everyone.

The outcome: You devalue your brand image, drastically cut your margins and, worse, frustrate your most loyal season ticket holders, who paid full price.

A diluted pricing policy

By getting your audience used to last-minute discounts, you kill advance booking: spectators always wait for the promotion before buying.

No way to detect how flexible your audiences are

Your current database can't tell the difference between a passing tourist, a family living far away and an ultra-local enthusiast ready to travel 30 minutes.

Geographic targeting is impossible

Without connected tools, your last-minute offers go to the entire database, cluttering the inboxes of contacts who cannot come.

The Arenametrix answer

Predictive segmentation, geotargeting and responsiveness: precision filling.

Explore the platform
1
Geographic and ultra-local segmentation
Instantly filter your database by postcode or travel time to push your last seats to spectators who live nearby.
2
Identify last-minute buyers
The platform analyses your ticketing history to isolate the audiences who book two days before and send them your offers first.
3
Highly responsive SMS and WhatsApp campaigns
Use the immediacy of SMS or WhatsApp to run a flash sale on the last remaining tickets.
4
Protect the value of your brand
No more public promotions visible to everyone: by targeting small hidden lists, your general public prices and your loyal season ticket holders stay protected.
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Try it yourself
One database, many constellations.

Every star is a contact. Pick a criterion: the nebula rearranges itself into coherent groups. This is behavioural segmentation, made physical.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo