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Museums & Attractions

A visit should never be just a passing moment.

Arenametrix is the audience platform and CRM for museums, monuments and leisure parks: cultural institutions use it to know their visitors, increase repeat visits and grow memberships, shop sales and philanthropy.

160+ cultural venues trust us
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Who it's for

Every venue has its own visitor dynamics.

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Museums & Art Centres

Bring visitors back exhibition after exhibition: understand their interests, grow memberships, personalise by cultural affinity.
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Monuments & Châteaux

Make the most of every visit and relationship: individuals, groups, schools and partners tracked over time.
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Parks & Tourist Sites

Turn a day out into a year-round relationship: analyse attendance, re-engage locals, grow ancillary revenue.
Your challenges

Your daily challenges do not fit a generic CRM.

How do you bring back a visitor who only comes once?
Habits, location, interests: trigger personalised communications after the visit.
The benefit: Occasional visitors turned into loyal audiences.
How do you simplify group management?
Schools, professional groups, associations: enquiries, conversations and history centralised.
The benefit: Efficiency, and professional relationships done properly.
How do you turn regular visitors into members or ambassadors?
Identify your most engaged visitors and offer membership, loyalty or patronage at the natural moment.
The benefit: An engaged community around your institution.
How do you spread your attendance more evenly across the year?
Analyse habits and activate the right audiences with the right messages during quiet periods.
The benefit: Balanced flows, a better experience, optimised revenue.
Your season, automated
A visitor year with Arenametrix.

Scroll through the year: at every key moment, campaigns fire on their own for your visitors.

Slide through the season
June
Pre-season

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.