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Secure your season tickets

What if your season ticket holders renewed before your reminder?

Secure your recurring revenue with peace of mind. Automate targeted renewal campaigns to keep your long-standing season ticket holders loyal before the season even starts.

The problem

Your loyal base is your greatest asset, and renewing it is a marathon.

For sports clubs and cultural organisations alike, the renewal campaign is the most critical moment of the year. Acquiring a new customer costs up to 5 times more than keeping a loyal one. Yet every season's end, your teams start from scratch and exhaust themselves on manual, generic, time-eating reminders.

The outcome: A renewal rate that plateaus, teams overloaded at on-sale, and predictable revenue arriving late while the new season is already under way.

Endless manual follow-ups

Your teams spend whole days extracting lists, sending emails one by one or making phone calls to remind subscribers to re-engage.

A lack of behavioural targeting

A season ticket holder of 10 years receives the same impersonal message as one who joined last year. This lack of recognition creates distance.

Ignored signs of disengagement

You don't spot the silent season ticket holders, the ones who have stopped coming, in time. By the time the renewal campaign goes out, they have already dropped off.

The Arenametrix answer

Automation, scoring and personalisation: loyalty on autopilot.

Explore the platform
1
Automated reminder scenarios
Set it up once and let the platform do the work. The CRM Marketing module triggers automated journeys at key moments: 30 days before expiry, the opening of priority sales, the last-chance reminder.
2
Engagement analysis
By cross-referencing access control data, you can detect weak signals and launch re-engagement campaigns for your season ticket holders.
3
Personalisation based on seniority
Segment your loyal fans in one click to recognise their status. Tailor messages and offers (preferential rates, reserved seats, shop perks) to their actual history.
4
Real-time revenue tracking
Steer your campaign visually from Analytics. See the renewal curve from one season to the next and focus your efforts where they are needed.
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Try it yourself
7 days before the visit.

The week before an event, the platform works on its own. Start the sequence and watch messages leave at the right moment.

Real-world cases

Our customers say it better than we do.

Clubs & Leagues
Élan Béarnais Pau-Lacq-Orthez
Securing season ticket revenue with a high-performing CRM strategy.
84%
season ticket holder re-engagement 24/25
+10%
of revenue from season tickets
Read the case study
Museums & Attractions
Palais de Tokyo
Growing its community of members with an automated communication strategy.
+130%
memberships
80%
of contacts renew
Read the case study
Theatres & Venues
Quai M
Maximising your season ticket renewal rate with automated reminders.
+46%
renewal rate
2h
of set-up
Read the case study
"

With Arenametrix's support and expertise, we designed and prepared our season ticket campaign by basing our sales strategy on a detailed segmentation of our customers and prospects, and on communication tailored to the offers and to timing. In the end, after 3 consecutive season ticket campaigns in which we had lost subscribers, in 25/26 we saw an increase of around 10% in both volume and revenue!

JL
Jérôme Labarthe
Head of Ticketing - Élan Béarnais Pau-Lacq-Orthez

Frequently asked questions

Why is the renewal campaign so critical?

It is the most important moment of the year for clubs and cultural organisations alike: acquiring a new customer costs up to 5 times more than keeping a loyal one. Manual, generic reminders cap the renewal rate and delay the season's revenue.

How do you automate subscription renewals?

Arenametrix combines automation, scoring and personalisation: renewal campaigns go out at the right time, with a message tailored to each subscriber's history, and scoring spots silent subscribers before they drift away.

What results can you expect?

Results depend on each organisation. One client reports that after three consecutive campaigns with falling numbers, fine segmentation of customers and prospects and tailored communication brought an increase of around 10% in subscription volume and revenue in 25/26.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo