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Extend the experience

Does the relationship end when the lights go down?

Don't let the connection break after the event. Extend the spectator experience with automated journeys (thank-you messages, satisfaction surveys, exclusive offers) at the moment engagement is at its peak.

The problem

The curtain falls, the match ends, and silence sets in.

For most sports and cultural organisations, the marketing effort stops the moment the attendee passes the gate. Yet the point of peak emotion, right after the final whistle or the last curtain call, is the most powerful window to anchor loyalty. It is almost always ignored.

The outcome: Audiences left with a purely transactional feeling, review opportunities missed, and one-time attendees drifting away before you ever captured their enthusiasm.

An abrupt break in the relationship

As soon as visitors leave the venue, they stop hearing from you. The excitement fades and the memorable experience quickly wears off.

No way to collect feedback while it's fresh

A survey sent three weeks after the event doesn't work: hazy memories, plummeting response rates, data with no business value.

A missed sales opportunity

The spectator loved the experience, but you don't use that momentum to suggest the next match, the next exhibition or the official shirt.

The Arenametrix answer

Post-event automation and marketing follow-through: keep the emotion alive.

Explore the platform
1
Automated post-event journeys
The platform detects that a spectator actually attended and triggers a personalised thank-you email or SMS the next day, effortlessly.
2
Collect satisfaction while it's fresh
Automatically send surveys and review requests (Trustfolio, Google Reviews) right after the visit. High response rates, precise feedback for your teams.
3
Smart affinity-based recommendations
Make the most of peak engagement: automatically suggest a logical next step (a show in the same genre, the return match, priority access to next season).
4
Promote shop offers and perks
Link the emotion to an impulse purchase: an exclusive offer on official merchandise or a perk code to keep the memory of the visit alive.
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Try it yourself
7 days before the visit.

The week before an event, the platform works on its own. Start the sequence and watch messages leave at the right moment.

Real-world cases

Our customers say it better than we do.

Clubs & Leagues
Aviron Bayonnais
Steering the season ticket holder experience with fan feedback.
70%
campaign open rate
79%
of season ticket holders say they are satisfied
Read the case study
Museums & Attractions
Lindt Home of Chocolate
Creating and analysing a personalised journey in a multilingual environment.
+15K
reviews collected and classified automatically
9
automated workflows supporting the visit
Read the case study
Theatres & Venues
Comédie-Française
Supporting every spectator before and after their visit with automated communication.
54K
spectators reached through automated scenarios
27%
average click rate on the satisfaction survey
Read the case study
"

With Arenametrix, we now support every spectator before and after they come to a show. These automated scenarios let us offer a personalised, consistent journey for every show in the season, without adding to our teams' workload. Thanks to feedback from our audiences, we have also been able to adapt our offers and reduce the friction points in their journey.

MF
Mia Forest
Head of Audience Relations - Comédie-Française

Frequently asked questions

Why communicate right after the event?

The moment when emotion is at its peak, just after the final whistle or the last curtain call, is the most effective window to build loyalty. Yet most organisations stop communicating as soon as the spectator passes access control.

What messages should you send after an event?

Arenametrix automates post-event journeys: thank-you messages, satisfaction surveys sent while the experience is fresh, privilege offers and suggestions for the next match, the next exhibition or the official shop. Each message goes out at the right time, with no extra workload for your teams.

Why send the satisfaction survey quickly?

A questionnaire received three weeks after the event works poorly: memories are vague, response rates drop and the data loses its value. Sent while the experience is fresh, the survey captures the audience's enthusiasm and helps you adjust your offers and journey.

Ready to take back control of your audiences?

In 20 minutes, an expert from your sector reviews your context and shows you how to know your audiences better, automate your marketing and grow loyalty. No commitment, unless it clicks.

Book my demo