Expand your in-store product lineup while boosting customer retention

Located inside Paris City Hall, Paris Rendez-Vous is much more than just a store—it's a celebration of Parisian craftsmanship and creativity. The boutique features a curated selection of locally made products under the "Fabriqué à Paris" label, as well as official City of Paris-branded merchandise. It also serves as a welcoming space for information on city services and cultural events.

Key challenges

To better meet the needs of its visitors and shape its future strategy, the Paris Rendez-Vous team sought a digital tool that could:

• Gain deeper insights into customer profiles, with the goal of increasing loyalty and repeat visits
• Measure customer satisfaction and gather feedback on the boutique experience to uncover opportunities for improvement
• Support the modernization of the store and expansion of the Ville de Paris product line through customer input

What we've done

• An interactive feedback kiosk placed at the counter, allowing sales staff to invite customers to leave comments right after checkout.
  
  
• A custom application featuring:
  - A prize draw for a chance to win a Paris-themed souvenir
  - Open feedback prompts to collect ideas on new products shoppers would love to see
  - Ratings for customer service, product appeal, and store atmosphere
  
  
• Email capture based on interest, offering opt-ins for: newsletter, general promotions, personalized product offers.

A Smart In-Store Setup That Powers Data-Driven Retail Strategy