SunSka Festival
Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive…
For 28 years, SunSka Festival has been a landmark event in Gironde, offering three days of live music (reggae, hip-hop, dub, and more), wellness activities, and a spirit of togetherness. Set in the Domaine Départemental de Nodris, in the heart of Médoc near the Atlantic coast, the festival combines concerts, sports, talks, family-friendly spaces, and vibrant cultural experiences.
A creative concept with powerful benefits
Christmas provided the perfect opportunity to sustain audience engagement beyond the summer season. SunSka Festival wanted to design a fun, interactive initiative to:
- Strengthen audience loyalty by offering playful, participatory content during the holidays.
- Attract new audiences through the visibility of a seasonal campaign.
- Highlight the festival’s values of warmth, community, and togetherness year-round.
To meet these goals, SunSka’s team combined Arenametrix tools with the reach of social media, launching an interactive Advent calendar.
What was implemented
→ Social media campaign:
27 posts and over 100 interactive stories on Instagram, Facebook, and TikTok to: promote the “SunSka x Christmas” contest powered by Arenametrix, b alance engaging and promotional content to maximize reach and interaction and keep attention high with eye-catching visuals and regular reminders.
→ Email marketing:
5 targeted campaigns supported by a structured contest registration form. This approach ensured GDPR compliance, maximized sign-ups, and broadened reach.
→ Omnichannel strategy:
By combining social media with email, SunSka boosted visibility while delivering a seamless participant experience and reaching more than 30K accounts, with a 4.31% engagement rate.
A strong brand experience
The team also created a dedicated graphic identity for the campaign, immersing the community in the festive atmosphere while reinforcing SunSka’s brand universe.
