After a health crisis that disrupted the work of cultural and sports venues, how do you reconnect with your most loyal visitors while winning new audiences?
Pierre Renaud (Klox) and Florian Moka (Arenametrix) covered data collection and analysis for digital communication, the criteria for meaningful audience segmentation, and the key points for running campaigns that work.
Get to grips with cookies, data, CRM, pixels and GDPR in this conversation with two data specialists who work with the cultural sector.
