Arenametrix vs Hive: Why Switch to a Comprehensive CRM Platform?
In a landscape where live entertainment industries strive to better understand their audiences while boosting revenue, selecting the right ...
SMS and Omnichannel Communication: A Winning Strategy for Sports Clubs
For professional clubs, email remains the go-to channel to reach fans with offers, practical information, and club news. It helps build a ...
Season Ticket Campaigns: 6 Best Practices to Convert and Retain Your Fans
In a professional club, the season ticket campaign is not just a simple ticketing operation. It is a commercial key moment, but also a ...
How to communicate with OPT-OUT contacts using service email?
Since its implementation in 2018, the General Data Protection Regulation (GDPR) has sparked both enthusiasm and concern among ...
CRM in Sports & Culture: align strategy with visitor experience
In the previous article, we argued that CRM should not be seen as just another technical tool, but as a strategic framework for building ...
Cultural institutions : what CRM indicators should you track ?
Socio-demographic data, consumer data, contact data, behavioral data... The diversity of data that a visitor can leave on your various ...
Mastering Your Ticketing-CRM Integration in 2026
In the culture and sports sectors, data is everywhere. Yet, it is often underutilized. Why? Because it remains trapped within your ...
Optimizing merchandising for sports organizations: tips and strategies
It is common in the industry to correlate the sales performance of merchandise with the sporting success of the team or the renown of the ...
6 Best Practices to Reduce Your CRM's Carbon Footprint
Why discuss the carbon impact of your CRM strategy? While the pollution generated by the digital sector is not directly visible, its carbon ...
Emailing and Generation Z: can we still use email to communicate with young people?
Facebook, Instagram, TikTok, YouTube, Twitch... Are social networks the only relevant channels for reaching young people? ? While the email ...