Turning fan data into revenue: a conversation with David Pansbo, Playmakers
With Arenametrix Ecosystem Talks, Arenametrix is launching a new interview format dedicated to the people and companies shaping the future ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
The Offseason CRM Checkup: 9 Points to Review Before the Season Starts
Most national championships have now come to an end. After a demanding season shaped by matches, ticketing campaigns, partner activations, ...
Belgian Pro League: A Shared CRM Framework Tailored to Each Club
Supporting Every Spectator Before and After Their Visit with Automated Communications
CF Comédie-Française Discover how the Comédie-Française structured its audience communication strategy to prepare visitors for their…
From visitor to patron: how data is transforming cultural fundraising
An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.
FC Zürich: from centralised fan data to actionable personas
FZ FC Zürich By connecting behavioural, transactional and engagement data, FC Zürich has gained a far more precise understanding of its fan ...
Aviron Bayonnais : Using Supporter Feedback to Shape the Season Ticket Holder Experience
UC Use case : Aviron Bayonnais By leveraging the GuestViews module, Aviron Bayonnais has structured its season ticket holder feedback ...
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...