From ticketing system to fan journey engine: a conversation with Tymes4
With Arenametrix Ecosystem Talks, Arenametrix continues its interview format dedicated to the people and companies shaping the future of ...
The 10 Marketing Automation Scenarios to Have in Place for the New Season
The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...
What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged
The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...
Turning fan data into revenue: a conversation with David Pansbo, Playmakers
With Arenametrix Ecosystem Talks, Arenametrix is launching a new interview format dedicated to the people and companies shaping the future ...
5 Ways to Attract More Visitors to Your Cultural Venue
Attracting new visitors is a priority for most cultural organizations. But with marketing budgets often under pressure, investing heavily ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
The Offseason CRM Checkup: 9 Points to Review Before the Season Starts
Most national championships have now come to an end. After a demanding season shaped by matches, ticketing campaigns, partner activations, ...
Belgian Pro League: A Shared CRM Framework Tailored to Each Club
Clubs competing in the same league do not all have the same resources or level of CRM maturity. Some already draw on multiple data sources, ...