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Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Turning first-time buyers into loyal fans with marketing automation

In 2024, Lausanne Hockey Club (LHC) took a significant step forward in its marketing strategy by integrating Arenametrix into its marketing ...

23 July 2025 · 3 min read
Use case

French Swimming Federation: Building a unified digital ecosystem

With over 300,000 licensed members, the French Swimming Federation (Fédération Française de Natation - FFN), is one of the largest sports ...

22 July 2025 · 4 min read
Use case

Alerting: boosting engagement and filling the stadium

L’Union Bordeaux Bègles (UBB), a Top 14 rugby club, has over 750,000 followers across social media. To convert this digital engagement into ...

17 July 2025 · 2 min read
Use case

Reduce no-shows and educate subscribers about secondary ticketing

Stade Français Paris is a historic French rugby club based at Stade Jean‑Bouin with a 20,000-seat capacity. The club boasts over 650,000 ...

17 July 2025 · 2 min read
Use case

A fast and profitable digital transformation through data centralization

With over 650,000 followers, SC Bastia needed a simple and fast solution to:

17 July 2025 · 2 min read
Use case

Modernizing Swiss Football: CRM, Automation & Data Empower Clubs

The Swiss Football League (SFL) oversees the two top professional divisions in Switzerland: the Super League and the Challenge League. ...

1 July 2025 · 5 min read
Use case

Building a data-driven ecosystem to strengthen fan engagement and revenue

Rugby Club Toulonnais (RCT) is one of the most iconic institutions in French rugby. With four national titles and an exceptional run in the ...

21 May 2025 · 6 min read
Use case

Spartiates de Marseille: CRM marketing as a growth driver

In 2024, the Spartiates de Marseille, an ice hockey club competing in France’s top division since 2023—took a strategic step forward by ...

17 April 2025 · 3 min read
Use case

An SMS campaign that boosts match day merchandising sales

Red Star FC, a historic club from the northern suburbs of Paris, has proven that a well-executed digital strategy can have an immediate and ...

25 March 2025 · 2 min read
Use case

Lead generation and data: Maximizing fan acquisition and long-term value

Genève Sport oversees marketing, sports events (hospitality, game day, security), sports performance, and commercial rights management ...

12 March 2025 · 3 min read