Royal Charleroi Sporting Club: Building a Structured Fan Journey to Improve Onboarding, Retention, and Reactivation
Founded in 1904, Royal Charleroi Sporting Club is an institution deeply rooted in the Hainaut region. Nicknamed Les Zèbres in reference to its black-and-white colors, the club has built a lasting relationship with a ...
Belgian Pro League: A Shared CRM Framework Tailored to Each Club
Clubs competing in the same league do not all have the same resources or level of CRM maturity. Some already draw on multiple data sources, ...
FC Zürich: from centralised fan data to actionable personas
FC Zürich operates in an increasingly complex digital ecosystem. Fans interact with the club through ticketing, the website, merchandise ...
Aviron Bayonnais : Using Supporter Feedback to Shape the Season Ticket Holder Experience
Aviron Bayonnais is one of the most iconic clubs in French rugby and the Basque Country. Deeply rooted in its local community, the club is ...
Union Bordeaux Bègles: Using SSO as the Foundation to Structure Fan Relationships
Top 14 finalist in 2024 and 2025, and back-to-back Champions Cup winner in 2025 and 2026, Union Bordeaux Bègles (UBB) has established ...
Nanterre 92: Leveraging CRM Strategy to Shatter League Attendance Records
Nanterre 92 established a new attendance record for the Betclic Élite league with 17,487 spectators, thanks to a CRM strategy powered by ...
Stade Brestois 29 : turning a historic european run into a fan data revolution
Some seasons change a club's trajectory forever. For Stade Brestois 29 (SB29), the 2024-25 Champions League campaign was more than just a ...
Fan data platform for sports clubs: Unify data, deploy SSO, activate CRM
KRC Genk is a Belgian football club renowned for its youth academy and its role in developing top-level talent. Throughout its history, the ...
How to turn social media audiences into an actionable fan database
For any professional club, having a qualified and structured fan database is no longer a competitive advantage — it’s a strategic ...
Beyond the scoreboard: Turning fans into lifelong supporters
In 2024, Élan Béarnais, one of the most iconic basketball clubs in France, took a major digital leap by partnering with Arenametrix.