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Everything you need to master CRM marketing in performing arts, sports and culture.

Segment your audience to better understand and meet their needs

CD Cité de l'architecture et du patrimoine Find out how the Cité de l'architecture et du patrimoine is getting closer to its audiences by ...

22 September 2026 · 2 min read

Spartiates de Marseille: CRM marketing as a growth driver

How the club structured its marketing strategy, strengthened its connection with its fans and boosted its ticket sales.

22 September 2026 · 3 min read

Aviron Bayonnais : Using Supporter Feedback to Shape the Season Ticket Holder Experience

UC Use case : Aviron Bayonnais By leveraging the GuestViews module, Aviron Bayonnais has structured its season ticket holder feedback ...

22 September 2026 · 3 min read

Create a spectator journey around an event

PJ Pastoo - Julia au Cabaret Find out how the Julia au Cabaret event worked with Arenametrix to deliver a complete experience for the ...

22 September 2026 · 2 min read

Centralize a database and develop the relationship with the public thanks to a CRM

Find out how Cargo de Nuit implemented an effective CRM strategy by centralizing its data with Arenametrix.

22 September 2026 · 2 min read

Data and personalization: A new era for audience engagement

How Il Rossetti transformed its relationship with spectators through data centralization and tailored communication.

22 September 2026 · 2 min read

Optimizing Booking Campaigns Through Smart Segmentation

SM Soulbeats Music Discover how Soulbeats Music centralizes and segments its contacts to send targeted campaigns and improve its booking…

22 September 2026 · 2 min read

Stay connected with your visitors, enrich your database, and monitor quality in real time

Discover how Nausicaá uses GuestViews to deepen visitor engagement and boost satisfaction.

22 September 2026 · 2 min read

Lead generation and data: Maximizing fan acquisition and long-term value

GS Genève sport - Groupe Grenat How a C’mon Sports acquisition campaign using Arenametrix’s CRM and data marketing tools helped attract new ...

22 September 2026 · 3 min read

Reduce no-shows and educate subscribers about secondary ticketing

SF Stade Français Paris How Stade Français Paris optimizes stadium occupancy through a targeted digital strategy and the integration of…

22 September 2026 · 2 min read