Cultural structures and events: should you integrate SMS into your customer loyalty strategy?
While SMS is now widely used by brands as one of the key channels in their loyalty strategy, this communication channel is still little ...
Segmentation of cultural audiences: definition and examples
If you work in a cultural venue, you have two important objectives: to develop and retain your audiences. Both of these objectives will be ...
Before, during and after the event : 3 ways to build audience loyalty
A spectator's path, a visitor's path, a fan's path... Here are several variations on a single idea: to create a personalized dialogue with ...
The best email subject lines to get your communications opened !
Digital advertising campaigns : worthwhile for the events sector ?
If there's one subject that divides the marketing departments of cultural and sports organizations when it comes to allocating their ...
4 tried-and-tested strategies to fill your concert hall
A full house is part of a show producer's financial future, so it's legitimate to ask what strategies we have to attract and retain ...
5 automated emails to strengthen your relationship with your audience
We can't stress this enough: one of the keys to building audience loyalty lies in establishing a personalized dialogue. And personalized ...
How to communicate with OPT-OUT contacts using service email?
Since its implementation in 2018, the General Data Protection Regulation (GDPR) has sparked both enthusiasm and concern among ...
Convincing undecided spectators with abandoned shopping cart reminder emails
75,6% ! This is the average shopping cart abandonment rate on internet across all sectors in 2018 (source: SalesCycle). Shopping cart ...