Best practices for selling through your online shop
More and more buyers use several channels to make their purchases: in store, in an online shop, through social media. It is therefore worth ...
Venues: should you hand part of your ticket sales to resellers?
A pillar of sound marketing, your sales strategy is absolutely crucial. As the live performance world digitalises faster and faster, the ...
Using Pims and Arenametrix together to steer your marketing
How Arenametrix and Pims work together to deliver the best sales tracking and marketing data for the live performance sector.
Professional clubs: relationship marketing that grows fan engagement
Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...
Opera houses: welcoming newcomers well, to diversify your audiences
How do you get new audiences through the doors of your opera house? Once, to begin with. But above all twice, then three times.
Winning strategies to elevate your sports product marketing
Ticketing, merchandising, TV subscriptions, access to premium content—there is no shortage of consumer products available to celebrate your ...
Improving event engagement with WhatsApp: strategies and examples
Event organisers: how WhatsApp improves communication and engagement with your audience.
Collecting your audience's feedback
At the heart of a cultural organization's strategy to improve its audience experience lies a crucial question: "How do I assess my ...
Engaging participants and volunteers at an event with WhatsApp
Use WhatsApp to engage participants and volunteers at your events. Here is how to make it part of your communication strategy.
Building a festival journey that means something
Working on the relationship with your public is a long game for every cultural organisation: museums, venues, festivals. But take ...