Winning strategies to elevate your sports product marketing
Ticketing, merchandising, TV subscriptions, access to premium content—there is no shortage of consumer products available to celebrate your ...
Improving event engagement with WhatsApp: strategies and examples
Event organisers: how WhatsApp improves communication and engagement with your audience.
Collecting your audience's feedback
At the heart of a cultural organization's strategy to improve its audience experience lies a crucial question: "How do I assess my ...
Engaging participants and volunteers at an event with WhatsApp
Use WhatsApp to engage participants and volunteers at your events. Here is how to make it part of your communication strategy.
Building a festival journey that means something
Working on the relationship with your public is a long game for every cultural organisation: museums, venues, festivals. But take ...
7 ways to develop the database of a sports club during the summer break
The summer break has started or will start for most professional team sports championships in Europe. A slow period in club activity, but ...
Is your fan engagement strategy still effective for the next season ?
That's it, most of the national championships have come to an end, and now it's time for several weeks' well-deserved break before serious ...
Cultural and sports organizations : how to choose the right CRM solution?
Socio-demographic, consumer, contact or behavioral data... The data you can collect to get to know your audiences is vast and invaluable. ...
Cultural institutions : what CRM indicators should you track ?
Socio-demographic data, consumer data, contact data, behavioral data... The diversity of data that a visitor can leave on your various ...
Emailing and Generation Z: can we still use email to communicate with young people?
Facebook, Instagram, TikTok, YouTube, Twitch... Are social networks the only relevant channels for reaching young people? ? While the email ...