Festival Checklist: 9 CRM and Marketing Actions to Set Your Event Up for Success
Festival season is approaching, bringing its usual set of challenges: selling the remaining tickets, ensuring a smooth on-site experience, ...
Season Ticket Campaigns: 6 Best Practices to Convert and Retain Your Fans
In a professional club, the season ticket campaign is not just a simple ticketing operation. It is a commercial key moment, but also a ...
Union Bordeaux Bègles: Using SSO as the Foundation to Structure Fan Relationships
UC Use case : Union Bordeaux Bègles With the launch of its Single Sign-On, UBB is laying the groundwork for a unified digital ecosystem, ...
Single Sign-On: Why Unified Identity Is Becoming Strategic for Sports and Cultural Organisations
In professional sport and culture, digital ecosystems have expanded rapidly. Ticketing systems, online stores, mobile apps, content hubs, ...
A Specialized CRM at the Service of Structuring B2B Activities
ID International de montgolfières of Saint-Jean-sur-Richelieu Find out how the International de montgolfières of Saint-Jean-sur-Richelieu ...
6 Best Practices to Reduce Your CRM's Carbon Footprint
Why discuss the carbon impact of your CRM strategy? While the pollution generated by the digital sector is not directly visible, its carbon ...
Nanterre 92: Leveraging CRM Strategy to Shatter League Attendance Records
UC Use case : Nanterre 92 How Nanterre 92 harnessed fan data to set a new Betclic Élite spectator record during their high-stakes showdown…
Arenametrix vs Hive: Why Switch to a Comprehensive CRM Platform?
In a landscape where live entertainment industries strive to better understand their audiences while boosting revenue, selecting the right ...
Mastering Your Ticketing-CRM Integration in 2026
In the culture and sports sectors, data is everywhere. Yet, it is often underutilized. Why? Because it remains trapped within your ...
Stade Brestois 29 : turning a historic european run into a fan data revolution
UC Use case : Stade Brestois 29 How Stade Brestois 29 structured its data infrastructure to better understand, segment, and activate its ...