Opera houses: welcoming newcomers well, to diversify your audiences
How do you get new audiences through the doors of your opera house? Once, to begin with. But above all twice, then three times.
Three ethical alternatives to Black Friday for cultural organisations
The cultural sector and Black Friday: three responsible alternatives that rethink consumption while holding your audience's attention.
Building Subscriber Loyalty from the Very First Message with Marketing Automation
Comédie de Genève, Royal Charleroi Sporting Club, and Palais de Tokyo operate in very different worlds—a theatre, a professional sports ...
10 Key Metrics to Predict and Increase Festivalgoer Repeat Attendance
Once the last festivalgoer leaves the site, organisers enter what is often the most uncertain period of the year: How many people will come ...
Five reasons to move from Mailchimp to Arenametrix for your cultural communication
Save time, measure the impact of what you do and know your audiences better with Arenametrix, the CRM built for the cultural sector.
Improving event engagement with WhatsApp: strategies and examples
Event organisers: how WhatsApp improves communication and engagement with your audience.
Visitor data: a valuable resource worth collecting
Collecting visitor data is a real headache for cultural institutions. Cindy Ogiez of the Mucem shares her strategy.
Best practices for selling through your online shop
Best practices to boost sales in your online shop: user experience, reassurance, conversion tools and more.
Venues: should you hand part of your ticket sales to resellers?
A pillar of sound marketing, your sales strategy is absolutely crucial. How do you define it?
From a first visit to loyalty: welcoming first-time audiences and bringing them back
How thoughtful, personalised communication can completely change your relationship with first-time audiences.