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Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Modernizing Swiss Football: CRM, Automation & Data Empower Clubs

The Swiss Football League (SFL) oversees the two top professional divisions in Switzerland: the Super League and the Challenge League. ...

1 July 2025 · 5 min read
Article

End of season: How sports clubs can strengthen fan relationships

As June draws to a close, so too does the season for most sports clubs. While often underutilized from a communications standpoint, this ...

25 June 2025 · 4 min read
Use case

Mastering the visitor journey: how Crazy Horse turns engagement into loyalty

CH Crazy Horse Discover how Crazy Horse builds lasting connections with its audience, boosts conversions and enhances the spectator…

20 June 2025 · 4 min read
Article

Understanding and engaging new opera audiences

A few months ago, Opera America published its study Understand Opera's new audiences. And, as you can imagine, when we saw ‘opera’ and ...

17 June 2025 · 9 min read
Use case

Building a data-driven ecosystem to strengthen fan engagement and revenue

Rugby Club Toulonnais (RCT) is one of the most iconic institutions in French rugby. With four national titles and an exceptional run in the ...

21 May 2025 · 6 min read
Use case

Boost your subscription renewal rate by reaching out at the right time

See how Quai M implemented automated follow-up messages to encourage subscribers to renew their memberships.

22 April 2025 · 2 min read
Use case

Spartiates de Marseille: CRM marketing as a growth driver

In 2024, the Spartiates de Marseille, an ice hockey club competing in France’s top division since 2023—took a strategic step forward by ...

17 April 2025 · 3 min read
Article

Five reasons to move from Mailchimp to Arenametrix for your cultural communication

Cultural institutions face particular challenges when it comes to communicating effectively with their audiences. Mailchimp and other ...

10 April 2025 · 4 min read
Use case

Create a spectator journey around an event

PJ Pastoo - Julia au Cabaret Find out how the Julia au Cabaret event worked with Arenametrix to deliver a complete experience for the ...

8 April 2025 · 2 min read
Use case

Segment your audience to better understand and meet their needs

CD Cité de l'architecture et du patrimoine Find out how the Cité de l'architecture et du patrimoine is getting closer to its audiences by ...

27 March 2025 · 2 min read