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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Boost your subscription renewal rate by reaching out at the right time

See how Quai M implemented automated follow-up messages to encourage subscribers to renew their memberships.

22 April 2025 · 2 min read
Use case

Spartiates de Marseille: CRM marketing as a growth driver

How the club structured its marketing strategy, strengthened its connection with its fans and boosted its ticket sales.

17 April 2025 · 3 min read
Article

Five reasons to move from Mailchimp to Arenametrix for your cultural communication

Cultural institutions face particular challenges when it comes to communicating effectively with their audiences. Mailchimp and other ...

10 April 2025 · 4 min read
Use case

Create a spectator journey around an event

PJ Pastoo - Julia au Cabaret Find out how the Julia au Cabaret event worked with Arenametrix to deliver a complete experience for the ...

8 April 2025 · 2 min read
Use case

Segment your audience to better understand and meet their needs

CD Cité de l'architecture et du patrimoine Find out how the Cité de l'architecture et du patrimoine is getting closer to its audiences by ...

27 March 2025 · 2 min read
Use case

An SMS campaign that boosts match day merchandising sales

How a simple marketing action increased Red Star FC's match day merchandising revenue fivefold.

25 March 2025 · 2 min read
Use case

Turning data into a lever for acquisition and engagement

M Mucem How the Museum of European and Mediterranean Civilizations (MUCEM) optimizes its CRM strategy to attract new audiences…

25 March 2025 · 2 min read
Use case

Data and personalization: A new era for audience engagement

How Il Rossetti transformed its relationship with spectators through data centralization and tailored communication.

25 March 2025 · 2 min read
Use case

Centralize a database and develop the relationship with the public thanks to a CRM

Find out how Cargo de Nuit implemented an effective CRM strategy by centralizing its data with Arenametrix.

25 March 2025 · 2 min read
Use case

Collect audience feedback and reviews with an automatic post-show email

Find out how the Théâtre 100 Noms collects audience feedback using a marketing automation scenario with Arenametrix.

25 March 2025 · 2 min read