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Everything you need to master CRM marketing in performing arts, sports and culture.

A Specialized CRM at the Service of Structuring B2B Activities

ID International de montgolfières of Saint-Jean-sur-Richelieu Find out how the International de montgolfières of Saint-Jean-sur-Richelieu ...

22 September 2026 · 3 min read

Regaining control of your data: how centralization fuels audience insight

NC National center for theatrical costume and design - CNCS Discover how the CNCS has structured its data to better understand its visitors ...

22 September 2026 · 2 min read

An effective CRM strategy for a cultural organization without a ticketing system… yes, it’s possible!

How does the French Institute of Portugal collect data and effectively engage its audience?

22 September 2026 · 2 min read

Modernizing Swiss Football: CRM, Automation & Data Empower Clubs

How implementing a CRM system has reshaped fan engagement, data management, and club revenue generation ?

22 September 2026 · 4 min read

Turning data into a lever for acquisition and engagement

M Mucem How the Museum of European and Mediterranean Civilizations (MUCEM) optimizes its CRM strategy to attract new audiences…

22 September 2026 · 2 min read

Union Bordeaux Bègles: Using SSO as the Foundation to Structure Fan Relationships

UC Use case : Union Bordeaux Bègles With the launch of its Single Sign-On, UBB is laying the groundwork for a unified digital ecosystem, ...

22 September 2026 · 5 min read

Boosting community engagement with an interactive Advent calendar

SF SunSka Festival Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive…

22 September 2026 · 2 min read

How to turn social media audiences into an actionable fan database

UD USL Dunkerque To prepare for the expansion of its stadium, USL Dunkerque deployed a simple but highly effective activation designed…

22 September 2026 · 4 min read

Create an Engaging Visitor Journey with Marketing Automation

Discover how Hall des Lumières enhances its customer experience using the Marketing Automation module from Arenametrix.

22 September 2026 · 2 min read

Building a subscription strategy through CRM: the Palais de Tokyo case study

PD Palais de Tokyo Discover how the Palais de Tokyo is growing its community of subscribers through a well-crafted strategy combining…

22 September 2026 · 3 min read