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Everything you need to master CRM marketing in performing arts, sports and culture.

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From a first visit to loyalty: welcoming first-time audiences and bringing them back

Every season, new faces appear in your auditorium. A curious public, walking through the doors of your theatre, concert hall, arts centre ...

7 August 2025 · 5 min read
Use case

Turning first-time buyers into loyal fans with marketing automation

In 2024, Lausanne Hockey Club (LHC) took a significant step forward in its marketing strategy by integrating Arenametrix into its marketing ...

23 July 2025 · 3 min read
Use case

French Swimming Federation: Building a unified digital ecosystem

With over 300,000 licensed members, the French Swimming Federation (Fédération Française de Natation - FFN), is one of the largest sports ...

22 July 2025 · 4 min read
Use case

Alerting: boosting engagement and filling the stadium

L’Union Bordeaux Bègles (UBB), a Top 14 rugby club, has over 750,000 followers across social media. To convert this digital engagement into ...

17 July 2025 · 2 min read
Use case

Reduce no-shows and educate subscribers about secondary ticketing

Stade Français Paris is a historic French rugby club based at Stade Jean‑Bouin with a 20,000-seat capacity. The club boasts over 650,000 ...

17 July 2025 · 2 min read
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A fast and profitable digital transformation through data centralization

With over 650,000 followers, SC Bastia needed a simple and fast solution to:

17 July 2025 · 2 min read
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Engaging visitors across 10 cultural sites with a small team thanks to marketing automation

C Culturespaces Discover how Culturespaces is transforming the visitor experience at 10 cultural sites by automating its marketing…

7 July 2025 · 3 min read
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Regaining control of your data: how centralization fuels audience insight

NC National center for theatrical costume and design - CNCS Discover how the CNCS has structured its data to better understand its visitors ...

7 July 2025 · 2 min read
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Turning data into connection: a smarter way to engage your audiences

Discover how the Rennes Opera House has optimized its loyalty and diversification strategy thanks to Arenametrix CRM.

7 July 2025 · 3 min read
Use case

Convert visitors into spectators with automatic abandoned shopping carts reminders

Discover how Crazy Horse boosts its online sales using Arenametrix’s Marketing Automation module.

7 July 2025 · 3 min read