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Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

An SMS campaign that boosts match day merchandising sales

Red Star FC, a historic club from the northern suburbs of Paris, has proven that a well-executed digital strategy can have an immediate and ...

25 March 2025 · 2 min read
Use case

Turning data into a lever for acquisition and engagement

M Mucem How the Museum of European and Mediterranean Civilizations (MUCEM) optimizes its CRM strategy to attract new audiences…

25 March 2025 · 2 min read
Use case

Data and personalization: A new era for audience engagement

How Il Rossetti transformed its relationship with spectators through data centralization and tailored communication.

25 March 2025 · 2 min read
Use case

Centralize a database and develop the relationship with the public thanks to a CRM

Find out how Cargo de Nuit implemented an effective CRM strategy by centralizing its data with Arenametrix.

25 March 2025 · 2 min read
Use case

Collect audience feedback and reviews with an automatic post-show email

Find out how the Théâtre 100 Noms collects audience feedback using a marketing automation scenario with Arenametrix.

25 March 2025 · 2 min read
Use case

Offer the best welcome to last-minute spectators thanks to marketing automation

GT Grand Théâtre de Genève Discover how the Grand Théâtre de Genève communicates with last-minute ticket buyers in a personalized and ...

19 March 2025 · 3 min read
Use case

Enrich your database via a social network contest

LF Les Folies Gruss Find out how the Folies Gruss developed their database with new, qualified contacts, thanks to an effective marketing…

17 March 2025 · 2 min read
Use case

Lead generation and data: Maximizing fan acquisition and long-term value

Genève Sport oversees marketing, sports events (hospitality, game day, security), sports performance, and commercial rights management ...

12 March 2025 · 3 min read
Article

Why a specialised CRM matters for cultural and sports organisations

Event organisers: choose a specialised CRM to centralise your data and sharpen your strategies.

5 March 2025 · 3 min read
Use case

Optimise your communications with effective segmentation

LG Les Grands Bois Find out how Les Grands Bois place their audiences at the heart of their strategies, through fine-tuned segmentation…

27 February 2025 · 2 min read