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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Offer the best welcome to last-minute spectators thanks to marketing automation

GT Grand Théâtre de Genève Discover how the Grand Théâtre de Genève communicates with last-minute ticket buyers in a personalized and ...

19 March 2025 · 3 min read
Use case

Enrich your database via a social network contest

LF Les Folies Gruss Find out how the Folies Gruss developed their database with new, qualified contacts, thanks to an effective marketing…

17 March 2025 · 2 min read
Use case

Lead generation and data: Maximizing fan acquisition and long-term value

GS Genève sport - Groupe Grenat How a C’mon Sports acquisition campaign using Arenametrix’s CRM and data marketing tools helped attract new ...

12 March 2025 · 3 min read
Article

Why a specialised CRM matters for cultural and sports organisations

Event organisers: choose a specialised CRM to centralise your data and sharpen your strategies.

5 March 2025 · 3 min read
Use case

Optimise your communications with effective segmentation

LG Les Grands Bois Find out how Les Grands Bois place their audiences at the heart of their strategies, through fine-tuned segmentation…

27 February 2025 · 2 min read
Article

Sports trade shows in Germany, Austria and Switzerland: the events that matter

Sports trade shows in the German-speaking world. Every year, the German-speaking world hosts numerous sports trade shows and conferences ...

25 February 2025 · 4 min read
Use case

Gamification and Acquisition: A winning duo for the holiday season

31 January 2025 · 2 min read
Article

From volatile audiences to rising costs: what Eurosonic 2025 taught us

As the dust settles on another exciting edition of Eurosonic Noorderslag 2025, one thing is clear: the live music industry is facing a lot ...

27 January 2025 · 3 min read
Article

Boost the impact of Christmas on your sports organization with 5 key levers!

The Christmas and holiday season is a unique opportunity for most sports organizations to make a significant commercial impact. This ...

24 December 2024 · 4 min read
Article

Optimizing merchandising for sports organizations: tips and strategies

It is common in the industry to correlate the sales performance of merchandise with the sporting success of the team or the renown of the ...

24 December 2024 · 11 min read