Three ethical alternatives to Black Friday for cultural organisations
The cultural sector and Black Friday: three responsible alternatives that rethink consumption while holding your audience's attention.
Digital transformation of museums: improving engagement and visits
In recent years, we have seen significant technological advancements across all sectors, and the cultural sector is no exception. Museums ...
Enhance the fan experience: feedback and stadium interactive engagement
The spectator experience at sporting events has significantly evolved in recent years. Fans now seek a more immersive, interactive ...
Data and audience research: how their complementarity helps you know your audiences
Webinar: for cultural, sports and leisure organisations, knowing your audience is essential to building an effective relationship marketing ...
Using CRM to move visitors between your different sites
You already know CRM for sending emails. But do you know the many other uses of a customer relationship management tool in a cultural ...
Visitor data: a valuable resource worth collecting
Collecting visitor data is a real headache for cultural institutions. Cindy Ogiez of the Mucem shares her strategy.
Did subscriptions & audience retention in the performing arts ever go hand in hand?
Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...
Knowing your audience: a precondition for talking to the public
Staying in touch with your audience has never mattered as much as it did over the past year. All too often, a large part of the audience ...
CRM and chatbots: two key tools to boost your visitor relationship
Today, your visitors' experience is no longer confined to their time on site. It begins well before the visit and continues long after.
Sports events: the potential of digital tools to make organising easier
On Sunday 3 April, 65,000 runners set off through Paris to cover the mythical distance of 42.195 kilometres.