6 Best Practices to Reduce Your CRM's Carbon Footprint
Why discuss the carbon impact of your CRM strategy? While the pollution generated by the digital sector is not directly visible, its carbon ...
Nanterre 92: Leveraging CRM Strategy to Shatter League Attendance Records
Nanterre 92 established a new attendance record for the Betclic Élite league with 17,487 spectators, thanks to a CRM strategy powered by ...
Arenametrix vs Hive: Why Switch to a Comprehensive CRM Platform?
In a landscape where live entertainment industries strive to better understand their audiences while boosting revenue, selecting the right ...
Mastering Your Ticketing-CRM Integration in 2026
In the culture and sports sectors, data is everywhere. Yet, it is often underutilized. Why? Because it remains trapped within your ...
Stade Brestois 29 : turning a historic european run into a fan data revolution
Some seasons change a club's trajectory forever. For Stade Brestois 29 (SB29), the 2024-25 Champions League campaign was more than just a ...
Why B2B CRM Is Essential for Prospecting CSEs in the Event Industry
Employee committees, known in France as CSEs (Comités sociaux et économiques), play a crucial role in companies by representing employees ...
An Effective Email Marketing Strategy for Building a Strong Subscriber Base
The long-term success of event organizers heavily relies on audience loyalty, making subscriptions a key driver of sustainability. Whether ...
CRM guide for museums in 2026
In 2026, the cultural world has changed completely. Museums are no longer simply places where objects are kept. They have become centres of ...
A CRM Strategy to Drive Membership Growth
CM Co-Motion Discover how Co-Motion leverages audience data to increase membership card sales while strengthening both acquisition…
Collecting Audience Feedback After Every Performance with Marketing Automation
CD Comédie de Genève Discover how Comédie de Genève implemented a simple yet powerful marketing automation workflow to gather spectator…