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Everything you need to master CRM marketing in performing arts, sports and culture.

Sports trade shows in Germany, Austria and Switzerland: the events that matter

Sports trade shows in the German-speaking world. Every year, the German-speaking world hosts numerous sports trade shows and conferences ...

22 September 2026 · 4 min read

What to Say When the Festival Is Over: 6 Messages to Keep Your Festival Audience Engaged

The final notes are ringing out, festival-goers are heading home, and the production teams are already starting to dismantle the stages. ...

22 September 2026 · 9 min read

Engaging participants and volunteers at an event with WhatsApp

Use WhatsApp to engage participants and volunteers at your events. Here is how to make it part of your communication strategy.

22 September 2026 · 5 min read

Building a festival journey that means something

Getting the right message to the right person at the right moment is the point of an effective festival journey. But what are the steps for ...

22 September 2026 · 7 min read

Making your festival a success: a guide to an effective digital strategy

Want digital to make your festival a success? Here are strategies to grow your audience, keep your festival-goers and improve your sales.

22 September 2026 · 5 min read

From visitor to patron: how data is transforming cultural fundraising

An interview with Anna Cattaneo: data, CRM, loyalty and patronage. The keys to turning your audiences into committed patrons.

22 September 2026 · 9 min read

Why a specialised CRM matters for cultural and sports organisations

Event organisers: choose a specialised CRM to centralise your data and sharpen your strategies.

22 September 2026 · 3 min read

Engaging audiences in the run-up to the holidays: what Arenametrix clients do

Ideas for engaging your audiences over the holidays: personalised offers, gamification and inspiration from Arenametrix clients.

22 September 2026 · 4 min read

Using Pims and Arenametrix together to steer your marketing

How Arenametrix and Pims work together to deliver the best sales tracking and marketing data for the live performance sector.

22 September 2026 · 4 min read

The 10 Marketing Automation Scenarios to Have in Place for the New Season

The start of a new season is often a race against the clock for marketing and CRM teams. There’s a new programme to promote, acquisition ...

22 September 2026 · 10 min read