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Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Reinventing the first-time spectator journey with data

KL Kleintheater Luzern Discover how Kleintheater engages and retains new audiences through precise data analysis and personalized…

17 February 2026 · 2 min read
Article

Valentine’s Day: 6 Inspiring Initiatives for Cultural Institutions

Valentine’s Day presents an ideal opportunity to attract new visitors and strengthen audience loyalty within cultural institutions. Whether ...

12 February 2026 · 4 min read
Article

Valentine’s Day in sports: turning emotion into engagement and revenue

The relationship between sports organizations and their fans is largely shaped by the team calendar — but not only. All year round, local ...

3 February 2026 · 6 min read
Use case

Fan data platform for sports clubs: Unify data, deploy SSO, activate CRM

KRC Genk is a Belgian football club renowned for its youth academy and its role in developing top-level talent. Throughout its history, the ...

3 February 2026 · 4 min read
Use case

Communicating Effectively Across Diverse Festival Audiences Using Audience Preferences

FD FestiVoix de Trois-Rivières Cultural institutions often present a rich mix of programming — from concerts and festivals to exhibitions ...

29 January 2026 · 3 min read
Use case

Create and analyse a personalized journey in a multi language environment

LH Lindt Home of Chocolate Discover how the Lindt Home of Chocolate uses Arenametrix to centralize its data and manage a multilingual ...

8 January 2026 · 2 min read
Article

Engaging audiences in the run-up to the holidays: what Arenametrix clients do

In the run-up to the holidays, cultural venues have a rare chance to strengthen the bond with their audiences. This period brings together ...

12 December 2025 · 4 min read
Use case

An effective CRM strategy for a cultural organization without a ticketing system… yes, it’s possible!

How does the French Institute of Portugal collect data and effectively engage its audience?

2 December 2025 · 2 min read
Use case

Create an Engaging Visitor Journey with Marketing Automation

HD Hall des Lumières Discover how Hall des Lumières enhances its customer experience using the Marketing Automation module from Arenametrix.

2 December 2025 · 2 min read
Use case

Optimizing Booking Campaigns Through Smart Segmentation

SM Soulbeats Music Discover how Soulbeats Music centralizes and segments its contacts to send targeted campaigns and improve its booking…

2 December 2025 · 2 min read