(Re)qualifying a database to develop an SMS strategy
LM La Maison de la Poésie Discover how the Maison de la Poésie ( Home of Poetry ) qualified its existing contacts with Arenametrix in order ...
Enhancing the festival experience by automating the delivery of editorial content after the first purchase
JÀ Jazz à Saint-Germain-des-Prés Discover how Jazz à Saint-Germain-des-Prés uses Arenametrix’s marketing automation module to build ...
Automating the welcome journey for first-time spectators to strengthen loyalty
LC Les Célestins, Theater of Lyon Discover how the Célestins Theater implemented a simple and effective automation strategy to identify ...
Building a subscription strategy through CRM: the Palais de Tokyo case study
PD Palais de Tokyo Discover how the Palais de Tokyo is growing its community of subscribers through a well-crafted strategy combining…
Launching a new offer: how Nigloland boosted bookings through a CRM strategy
N Nigloland Discover how Nigloland successfully launched its new Cabaïana hotel by implementing a targeted communication strategy…
Adopting a CRM tool to communicate easily with audiences while complying with Québec’s Law 25
FA Firt Act Theater How implementing Arenametrix made it possible to simplify the marketing team’s work while ensuring full compliance…
OTT in Sports: Driving fan engagement and data-driven revenue growth
The way fans consume sports is constantly evolving alongside technological innovation and generational change. Streaming platforms, social ...
How to turn social media audiences into an actionable fan database
For any professional club, having a qualified and structured fan database is no longer a competitive advantage — it’s a strategic ...
Fan data monetization: the new competitive edge in Sports B2B revenue
For sports clubs and federations, B2B revenue streams—sponsorship, hospitality, business networking, corporate memberships, premium ...
Beyond the scoreboard: Turning fans into lifelong supporters
In 2024, Élan Béarnais, one of the most iconic basketball clubs in France, took a major digital leap by partnering with Arenametrix.