Adopting a CRM tool to communicate easily with audiences while complying with Québec’s Law 25
FA Firt Act Theater How implementing Arenametrix made it possible to simplify the marketing team’s work while ensuring full compliance…
OTT in Sports: Driving fan engagement and data-driven revenue growth
The way fans consume sports is constantly evolving alongside technological innovation and generational change. Streaming platforms, social ...
How to turn social media audiences into an actionable fan database
UD USL Dunkerque To prepare for the expansion of its stadium, USL Dunkerque deployed a simple but highly effective activation designed…
Fan data monetization: the new competitive edge in Sports B2B revenue
For sports clubs and federations, B2B revenue streams—sponsorship, hospitality, business networking, corporate memberships, premium ...
Beyond the scoreboard: Turning fans into lifelong supporters
How Élan Béarnais strengthened fan loyalty and secured subscription revenue through a powerful CRM strategy.
Giving château visitors a voice, in the moment and afterwards
CD Château de Chantilly How the Château de Chantilly listens to visitors across its different spaces.
Active, playful listening across every space in the museum
MD Musée de l'Air et de l'Espace Museum · Aviation and space…
CRM in Sports & Culture: align strategy with visitor experience
In the previous article, we argued that CRM should not be seen as just another technical tool, but as a strategic framework for building ...
Maintaining Strong Audience Relations in the Event of Last-Minute Cancellations
BP Benrath Palace Discover how the Benrath Palace and Park Foundation ensures an outstanding visitor experience at its Lichterfest…
Boosting Sales with a Display Campaign
MD Maison des Arts du Léman Discover how Maison des Arts du Léman expanded its communication channels to reach new audiences and increase ...