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Everything you need to master CRM marketing in performing arts, sports and culture.

Nanterre 92: Leveraging CRM Strategy to Shatter League Attendance Records

UC Use case : Nanterre 92 How Nanterre 92 harnessed fan data to set a new Betclic Élite spectator record during their high-stakes showdown…

22 September 2026 · 5 min read

Reinventing the first-time spectator journey with data

KL Kleintheater Luzern Discover how Kleintheater engages and retains new audiences through precise data analysis and personalized…

22 September 2026 · 2 min read

Convert visitors into spectators with automatic abandoned shopping carts reminders

Discover how Crazy Horse boosts its online sales using Arenametrix’s Marketing Automation module.

22 September 2026 · 3 min read

Create and analyse a personalized journey in a multi language environment

LH Lindt Home of Chocolate Discover how the Lindt Home of Chocolate uses Arenametrix to centralize its data and manage a multilingual ...

22 September 2026 · 2 min read

Turning first-time buyers into loyal fans with marketing automation

LH Lausanne Hockey Club How a targeted strategy with automated emails, unique coupons, and conversion tracking drove 3x ROI for the club.

22 September 2026 · 3 min read

Building a data-driven ecosystem to strengthen fan engagement and revenue

RC Rugby Club Toulonnais How the club structured its data, deployed SSO and activated its fanbase to professionalize its marketing strategy ...

22 September 2026 · 5 min read

Rewarding Loyal Fans with a Contest

LC Le Chabada Discover how Le Chabada strengthened its bond with its most dedicated followers through an effective marketing…

22 September 2026 · 2 min read

Beyond the scoreboard: Turning fans into lifelong supporters

How Élan Béarnais strengthened fan loyalty and secured subscription revenue through a powerful CRM strategy.

22 September 2026 · 3 min read

Alerting: boosting engagement and filling the stadium

How Union Bordeaux Bègles optimized ticket sales and grew its database with an effective alerting strategy.

22 September 2026 · 1 min read

Boosting Sales with a Display Campaign

MD Maison des Arts du Léman Discover how Maison des Arts du Léman expanded its communication channels to reach new audiences and increase ...

22 September 2026 · 2 min read