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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Giving château visitors a voice, in the moment and afterwards

CD Château de Chantilly How the Château de Chantilly listens to visitors across its different spaces.

21 October 2025 · 2 min read
Use case

Active, playful listening across every space in the museum

MD Musée de l'Air et de l'Espace Museum · Aviation and space…

14 October 2025 · 2 min read
Article

CRM in Sports & Culture: align strategy with visitor experience

In the previous article, we argued that CRM should not be seen as just another technical tool, but as a strategic framework for building ...

29 September 2025 · 7 min read
Use case

Maintaining Strong Audience Relations in the Event of Last-Minute Cancellations

BP Benrath Palace Discover how the Benrath Palace and Park Foundation ensures an outstanding visitor experience at its Lichterfest…

29 September 2025 · 3 min read
Use case

Boosting Sales with a Display Campaign

MD Maison des Arts du Léman Discover how Maison des Arts du Léman expanded its communication channels to reach new audiences and increase ...

23 September 2025 · 2 min read
Use case

Rewarding Loyal Fans with a Contest

LC Le Chabada Discover how Le Chabada strengthened its bond with its most dedicated followers through an effective marketing…

23 September 2025 · 2 min read
Article

CRM in Sports & Culture: building lasting audience relationships

The challenge of audience relationships in sports and culture What do a football club, a museum, and a music festival have in common? They ...

19 September 2025 · 4 min read
Use case

Boosting community engagement with an interactive Advent calendar

SF SunSka Festival Discover how SunSka Festival kept its audience engaged outside its usual summer months with a festive, interactive…

19 September 2025 · 2 min read
Article

SMS and Omnichannel Communication: A Winning Strategy for Sports Clubs

For professional clubs, email remains the go-to channel to reach fans with offers, practical information, and club news. It helps build a ...

9 September 2025 · 5 min read
Use case

Analyze the performance of your marketing campaigns through a user-friendly, gamified app

Discover how Planet Ocean Montpellier engages visitors with GuestViews feedback solutions.

12 August 2025 · 2 min read