Prize competitions: a data engine and a community builder
Building a community and getting to know it better are the pillars of how clubs and competitions relate to their fans.
Webinar: using data to improve the audience journey
Ticketing, access control, online shop, website, mobile app…
Communicating effectively: activate your audiences with visitor data
After a health crisis that disrupted the work of cultural and sports venues, how do you reconnect with your most loyal visitors while ...
Put your data to work: master your flows and win over your customers
Ticketing systems, websites, mobile apps, social media…
Making your festival a success: a guide to an effective digital strategy
Want digital to make your festival a success? Here are strategies to grow your audience, keep your festival-goers and improve your sales.
Best practices for selling through your online shop
More and more buyers use several channels to make their purchases: in store, in an online shop, through social media. It is therefore worth ...
Venues: should you hand part of your ticket sales to resellers?
A pillar of sound marketing, your sales strategy is absolutely crucial. As the live performance world digitalises faster and faster, the ...
Using Pims and Arenametrix together to steer your marketing
How Arenametrix and Pims work together to deliver the best sales tracking and marketing data for the live performance sector.
Professional clubs: relationship marketing that grows fan engagement
Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...
Opera houses: welcoming newcomers well, to diversify your audiences
How do you get new audiences through the doors of your opera house? Once, to begin with. But above all twice, then three times.