Visitor data: a valuable resource worth collecting
Collecting visitor data is a real headache for cultural institutions. Cindy Ogiez of the Mucem shares her strategy.
Did subscriptions & audience retention in the performing arts ever go hand in hand?
Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...
Knowing your audience: a precondition for talking to the public
Staying in touch with your audience has never mattered as much as it did over the past year. All too often, a large part of the audience ...
CRM and chatbots: two key tools to boost your visitor relationship
Today, your visitors' experience is no longer confined to their time on site. It begins well before the visit and continues long after.
Sports events: the potential of digital tools to make organising easier
On Sunday 3 April, 65,000 runners set off through Paris to cover the mythical distance of 42.195 kilometres.
Prize competitions: a data engine and a community builder
Building a community and getting to know it better are the pillars of how clubs and competitions relate to their fans.
Webinar: using data to improve the audience journey
Ticketing, access control, online shop, website, mobile app…
Communicating effectively: activate your audiences with visitor data
After a health crisis that disrupted the work of cultural and sports venues, how do you reconnect with your most loyal visitors while ...
Put your data to work: master your flows and win over your customers
Ticketing systems, websites, mobile apps, social media…
Making your festival a success: a guide to an effective digital strategy
Want digital to make your festival a success? Here are strategies to grow your audience, keep your festival-goers and improve your sales.