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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

CRM and chatbots: two key tools to boost your visitor relationship

In this webinar, discover how CRM and chatbot tools complement each other, through the example of Muséoparc Alésia.

22 September 2026 · 1 min read

Professional clubs: relationship marketing that grows fan engagement

Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...

22 September 2026 · 1 min read

A CRM Strategy to Drive Membership Growth

CM Co-Motion Discover how Co-Motion leverages audience data to increase membership card sales while strengthening both acquisition…

22 September 2026 · 3 min read

Launching a new offer: how Nigloland boosted bookings through a CRM strategy

N Nigloland Discover how Nigloland successfully launched its new Cabaïana hotel by implementing a targeted communication strategy…

22 September 2026 · 2 min read

Data and audience research: how their complementarity helps you know your audiences

Webinar: for cultural, sports and leisure organisations, knowing your audience is essential to building an effective relationship marketing ...

22 September 2026 · 1 min read

Prize competitions: a data engine and a community builder

Webinar: So-Buzz and Arenametrix share their expertise in using prize competitions to serve the marketing and commercial goals of sports ...

22 September 2026 · 1 min read

From ticketing system to fan journey engine: a conversation with Tymes4

With Arenametrix Ecosystem Talks, Arenametrix continues its interview format dedicated to the people and companies shaping the future of ...

22 September 2026 · 12 min read

Did subscriptions & audience retention in the performing arts ever go hand in hand?

Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...

22 September 2026 · 2 min read

Communicating Effectively Across Diverse Festival Audiences Using Audience Preferences

FD FestiVoix de Trois-Rivières Cultural institutions often present a rich mix of programming — from concerts and festivals to exhibitions ...

22 September 2026 · 3 min read

Automating the welcome journey for first-time spectators to strengthen loyalty

LC Les Célestins, Theater of Lyon Discover how the Célestins Theater implemented a simple and effective automation strategy to identify ...

22 September 2026 · 2 min read