Skip to content
Resource centre

Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

Use case

Survey your database to identify brand ambassadors

Discover how the Grimaldi Forum Monaco strengthened visitor insights with #CULTURE2021.

12 August 2025 · 2 min read
Use case

Build festival audience loyalty through a multichannel data collection strategy

CF Chorus Festival - Department of Hauts-de-Seine Discover how Chorus Festival collects and uses visitor insights to improve the ...

12 August 2025 · 2 min read
Use case

Build visitor loyalty through personalized communication

ÉP Établissement public des Musées d'Orsay et de l'Orangerie Discover how the Musée d’Orsay and Musée de l’Orangerie place visitor ...

12 August 2025 · 2 min read
Use case

Identify what your visitors want to better shape your tourism strategy

Discover how Béziers Méditerranée uses visitor insights to shape its tourism offer.

12 August 2025 · 2 min read
Use case

Deploy a flexible solution designed for touring setups and cross-border data collection

Discover how the Art Explora Festival gathers visitor insights at every step of the visitor journey.

12 August 2025 · 2 min read
Article

From a first visit to loyalty: welcoming first-time audiences and bringing them back

Every season, new faces appear in your auditorium. A curious public, walking through the doors of your theatre, concert hall, arts centre ...

7 August 2025 · 5 min read
Use case

Turning first-time buyers into loyal fans with marketing automation

LH Lausanne Hockey Club How a targeted strategy with automated emails, unique coupons, and conversion tracking drove 3x ROI for the club.

23 July 2025 · 3 min read
Use case

French Swimming Federation: Building a unified digital ecosystem

FS French Swimming Federation How the Federation centralized its data and rolled out a CRM strategy to better understand its members and ...

22 July 2025 · 4 min read
Use case

Alerting: boosting engagement and filling the stadium

How Union Bordeaux Bègles optimized ticket sales and grew its database with an effective alerting strategy.

17 July 2025 · 1 min read
Use case

Reduce no-shows and educate subscribers about secondary ticketing

SF Stade Français Paris How Stade Français Paris optimizes stadium occupancy through a targeted digital strategy and the integration of…

17 July 2025 · 2 min read