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Guides, webinars & customer stories

Everything you need to master CRM marketing in performing arts, sports and culture.

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Webinar

Live sessions and replays with our experts and clients.

Put your data to work: master your flows and win over your customers

Webinar: Arenametrix and Catalate, partners to leisure parks and ski resorts, share their best practices for collecting and using visitor ...

22 September 2026 · 2 min read

CRM and chatbots: two key tools to boost your visitor relationship

In this webinar, discover how CRM and chatbot tools complement each other, through the example of Muséoparc Alésia.

22 September 2026 · 1 min read

Professional clubs: relationship marketing that grows fan engagement

Building a community, knowing it better and rewarding its commitment: these are the pillars of a successful relationship strategy for ...

22 September 2026 · 1 min read

Data and audience research: how their complementarity helps you know your audiences

Webinar: for cultural, sports and leisure organisations, knowing your audience is essential to building an effective relationship marketing ...

22 September 2026 · 1 min read

Prize competitions: a data engine and a community builder

Webinar: So-Buzz and Arenametrix share their expertise in using prize competitions to serve the marketing and commercial goals of sports ...

22 September 2026 · 1 min read

Did subscriptions & audience retention in the performing arts ever go hand in hand?

Audience subscription in the classical music and performing arts industry is nowadays a burning topic: some are ready to drop it, saying ...

22 September 2026 · 2 min read

Sports events: the potential of digital tools to make organising easier

Webinar: Arenametrix, Ecotrail Organisation, Njuko, Dokeop, Recrewteer and Peyce, specialists in digitalising sports competitions, share ...

22 September 2026 · 2 min read

Knowing your audience: a precondition for talking to the public

In this webinar, Arenametrix and L'Oeil du Public (Switzerland) share what they have learned working with theatres, museums and concert ...

22 September 2026 · 2 min read

Webinar: using data to improve the audience journey

Arenametrix and Weezevent share best practices for managing buyer and audience data in a considered, efficient and relevant way.

22 September 2026 · 2 min read

Using CRM to move visitors between your different sites

You already know CRM for sending emails. But do you know the many other uses of a customer relationship management tool in a cultural ...

22 September 2026 · 1 min read